When it comes to improving and marketing your website, you need to ensure that you constantly update your site with useful relevant information. Some companies struggle to do this and believe that having a website with a few pages of content on is enough.
Search engines rank websites in their listings depending on many factors and one of those factors is how recent and relevant the content is and they check to see if the sites is updated regularly. Depending in your competition online, this may only require a new article once or twice a month, but for others you may need to be adding content every few days to stay on top. News articles or blog posts are a great way to get this all important content on to the site without clogging up the main pages. You can write about your own company news and developments or use latest industry news to base your articles on.