If you work within the online marketing industry and specialise in Pay per Click, then you need to find ways in which you can advertise your services to gain more clients. You should always have a website that details what you can offer, examples of results you have got for other clients, reviews and ideally some idea of prices. People are often a little worried about using Pay per Click as the cost can very quickly spiral if not managed correctly. If you can offer them a fixed price package or range of packages then they are much more likely to hire you.
You may wish to use Pay per Click yourself to market your company which can work very well, but with so many people promising to be the best at PPC, it can often mean you have to work harder to find new clients. Networking meetings are great for PPC experts as its an opportunity for you to meet face to face with people and explain what you do and how it could benefit their business. If a campaign is set up correctly then the budget should not be wasted on meaningless clicks. A good quality PPC campaign should have highly qualified traffic that results in a higher conversion rate.