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A blog can be a great addition to a website for many reasons. A blog may allow you to add useful information to your website without cluttering up your main navigation or home page and can also help with search engine optimisation. Adding fresh content to your site looks good in the eyes of the search engines as they see your site as active and regularly updated but also you may find that many of your blog posts appear in the search results when someone carries out a search relating to the title of your article. The cost of adding a blog varies depending on your website and the content management system you use. Some just require a plug in or additional page creating where as others may need to be written in from scratch. Once you have a blog on your website, be sure to keep it regularly updated by adding new content to it a few times a week or at least monthly to really get the benefit from it.   Read more...



The world of blogging is an ever increasing one with many people starting up blogs of their own each day, but how do you make yours stand out? And what can you do to ensure that yours is a success? Before you start a blog it’s important to look for a niche in the market, read other blogs to get inspiration and ask yourself the question ‘what would I want to read about?’ Some of the best blogs are written in quite a relaxed manner and may be with regards observation of daily life or advice blogs about raising children or a particular hobby. Whatever you choose to write about the most important thing is to write with passion, no one wants to read someone rambling on about a subject that has no interest, find something you love and the writing will flow easily. You can then share your blog via social media and regularly update the content and ask for peoples opinions. The most popular blogs tend to spark a bit of controversy and that alone is great advertising! Read more...



A blog is basically an online diary. People and companies use blogs in many ways – some using them to record events that have happened in recent days, while others use it more like a news / events calendar or discussion board. If you have a website then you should consider adding a blog to it. Often when you have a website built you find that you do not need to do many changes to it for the first 3 or 6 months at least, and while this may seem great to you, it does not always look good in the eyes of the search engines. Search engines such as Yahoo, Google and Bing look for fresh relevant content on a website and use that as part of their ranking algorithm. You may not need to change the content on the main pages but by adding a blog or news section, this allows you to add relevant content to the site on a daily or weekly basis. Read more...



If you have a blog for your website, it is very important to keep adding to it. There are a few reasons as to why a blog should be updated from a user and search engine point of view. If users have taken an interest in your blog and maybe registered to receive alerts as to when new posts have been created, they would expect to see it maintain active. If you do not update your blog often, you may find that people have changed their email address and you lose contact with them. You also need to consider that the information on your blog is still relevant. If for example, you have posted about a special offer you had and it was over a year ago, this does not look very professional and will put people off reading any more. Search engines like to see that a blog and /or website is update and relevant. The reason that they rank this in their algorithm is that if the site is stale and the information not current then it may not be the best site for their users – this in turn looks bad on them. Read more...



Many people chose to create a business blog, but it’s important to make sure that a month later it doesn’t turn stale. Some companies may find they’re soon bored of their blog or perhaps they aren’t too concerned about updating it, and this can be an issue. By creating a plan of what you want your blog to do and be about, you can ensure that it doesn’t turn stale, and that it sets out to achieve like it was supposed to. Many blogs are created to engage with customers and build relationships, which makes perfect sense, but for this to occur it must be updated constantly, and by making a plan of the content your readers may be interested in, you can ensure you have plenty of ideas for its future. It’s important to consider a blogs design beforehand, because this can mean you may require a unique professionally designed blog, and if so, research should be taken to find the ideal designer for your business blog. Read more...


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