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Competition is fiercer than ever today, and to succeed, your company needs to provide information to investors, clients, media, and the general public to keep your profile high. Telling your company’s story and telling it well is a key to building your brand and increasing your success. By having marketing collateral items (like newsletters, brochures, and press kits) on hand, you’re prepared for every opportunity to tell people about your business in an inviting, engaging manner. Brands are built step by step, and being ready to give your company’s story in any situation helps you take the necessary steps toward a higher profile in your industry.  What Marketing Collateral Products Do You Need? Needs vary somewhat based on what kind of business you have, but in general, a good Northampton marketing collateral collection should include: Company fact sheet Product or services fact sheet Mission statement Bios of key personnel Client list Press kit Read more...



When it comes to websites, many companies invest nearly all of their marketing budget in to getting traffic (visitors) to the website. When analysing stats you may find that you have a lot of people visiting your site but these are not converting in to enquiries or sales. This is because your conversion rate is too low and although increasing traffic may lead to more enquiries and sales, will not improve your conversion rate. Improving conversions can be done in a number of ways, and it is all about testing. You may need to carry out a few tests to see what works and what doesn’t before you can implement any permanent changes to the website. A/B testing is where you set up two versions of your home page for example. One may be very graphic orientate and the other more textual. You can then see which one gives you the highest conversion rate.   Read more...



There are plenty of great website designers in Bedford who can do a great job on most projects. However, they may not be the perfect fit for a particular client. This is the reason why all clients are advised to conduct an interview just as they would during any other hiring process. During this interview, they should ask specific questions about the web designers capabilities as well as their scope and techniques. These questions will help the client to gauge the web designers suitability for their particular project. Some of the questions that all clients should ask include: Read more...



If you have your own business in the beauty industry then marketing is key to competing with the other businesses that are around you. Competition can be a good thing so the first thing to do is check out your competitors and look for a gap in the market, something they don’t offer or something that is lacking from their business. This is a much better marketing tactic rather than just engaging in a price war with the competition. The beauty industry offers luxury treatments and that’s often the best marketing avenue, affordable luxury. Every client wants to feel pampered but also wants to get value for money so with advertising that teams together 3 relaxing treatment client will leave feeling totally pampered for a fair price. Most luxury treatments are brought as gifts so it’s a great idea to advertise gift packages around mother’s day and Christmas as well as throughout the year as ‘the perfect birthday treat’. People tend to respond very well to direct and to the point advertising so a sign that says “Stuck for a gift this mother’s day? Get her our pamper package for just £29” is likely to draw in lots of passing […] Read more...


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