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It is, some would say vital to the success of any business that target clients are reaching your business website and not only visiting it but clicking through to products and services but who are your target clients? Target clients are usually described as a group of people who are considered to be specifically interested in your products and services and as such are the people who you need to find your website amongst the many websites online. A good place to begin this process is to arrange a meeting with a professional web designer to discuss your options as they will be able to advise you on the most cost-effective way of achieving your aim. Once the business marketing budget has been discussed, most web designers will be able to provide a website to fit your budget. They will also help you to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages on your website. The web designer may also be able to direct you to a web developer will be able to further enhance your site to optimise it using search engine optimisation strategies. They will […] Read more...



With the Covid outbreak bringing in lots of different restrictions in the UK and throughout the rest of the world, many businesses are having to revisit their websites to try and ensure that it is as easy and straight forward as possible for people to continue to do business with them. If for example you owe a car garage and find that less and less people are coming into the showroom due to risk of infection, then you need to try and bring the showroom to them. You may decide to do video updates on your website when you have a new batch of cars come in for sale and allow one to one video calls where you can show someone round the car in detail virtually. You might also consider taking the car to them at their home so they can come out and inspect the vehicle without coming in to contact with lots of other people. The more options you give to people to allow them to do business with you the more likely you are to retain your customers and even attract new ones. Make sure that you take advantage of the social media sites such as […] Read more...



When you are carrying out work on your website either general maintenance or uploading new content and you continually have problems with the speed of your internet it can be very time consuming. Sometimes reporting the issue to your service provider can lead to a resolution but there are other strategies that can be tried. If your router is more than five years old, it may need updating which can be done quite simply by contacting your provider who will be able to check whether the router is working properly. Where the router is positioned could also create a problem as nearby electrical devices can cause interference with the Wi-Fi signal. Although moving it may be difficult, a computer engineer should be able to re-site the router in a better place thus improving the signal. A signal booster which plugs into a power socket and into the back of the router uses your wired power supply to channel internet reception and is often used when the router is in a different room to your computer. A further possible reason for your internet speed running slowly is that there are too many people in your household using the internet at the […] Read more...



Many business owners are constantly thinking about ways in which they can improve their website and keep up with the latest technological advances. Video has grown massively in popularity over the last decade and they are popping up on more and more websites than ever before. Depending on what industry your business is in, video can work for you in many ways. If you want to showcase your showroom, introduce your members of staff or give a talk about the ethos of your company then having a short video will be a great way to interact with your viewers, allowing them to actually see for themselves. Unless you are doing a presentation or tutorial most videos should be approximately two to three minutes long maximum to ensure you do not lose the viewers interest. Retailers within the fashion industry are often seen using video to show off their clothing range. Seeing an item of clothing on a person in a video often helps the customer to see how it fits and moves as you walk which can be a massive selling point. Some car dealerships are even using video to show potential customers a 360 degree view of the inside […] Read more...



Over time it is usual for a website to start to build up broken links. These are usually caused by content being updated or removed and internal links left behind. Sometimes these links are not always easy to see as they may be round an image or within the main bulk of content. There are many programs or even websites you can use to check your website and find out if you have any. Usually it will tell you where the link is found. With this information you can then go in and start to update or remove the broken links. Webmaster Tools also allows you to check for broken links and will show you the number of times and where it is linked from. Broken links can not only be very frustrating for your customers, but can also cause a drop in the search engine rankings. Often your site will not start to recover until all the broken links are fixed and even then it can take time for your site to move back up to where it may have been previously. Some programs will even let you set up alerts so you can see when broken links have […] Read more...



Videos have grown massively in popularity when it comes to marketing through your website and social media accounts. Many companies are now using video as a form of advertising and showcasing their products and services. This can be a great way to allow your customers to really see what they are buying before committing to a purchase and can give them confidence in the product or service that you offer. For some companies, video is a great way to introduce the visitors to their premises and to introduce the members of staff. This has been proven to increase enquiries to some business as it gives them a level of trust and understanding. It is great to be able to put a face to a name and gives a customer a more personal experience. You may also want to use video to show how a product is used or to show the results it can have once it has been used. This may be hard to describe without being able to demonstrate. If you have a product that is three dimensional and you want to show all the angles of it, then video can be a great way to do this. […] Read more...


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