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If you have a website then you may wonder if you need to have a new section or a blog or both? Ideally it is great to have both but only if they are used in the correct way. The news may be split in to industry news and news more specific to your company or you may just decide to stick to one. News should be just that, interesting developments that are happening or have happened, events that you may be attending or new products and services that are soon to be launched. A blog on the other hand is often written in a more informative way and can be used to discuss topics that are relevant to your industry. It is important that you regularly update a news or blog section on your website but also that you do not duplicate the content across both. You should also never just copy and paste an article in its entirety on to your website as Google could actually penalise your site for doing so. You may want to add your news or blog feed through on to the home page of your site so that it shows the latest articles. Read more...



Teaching is a job that many people dream about doing from as young as they can remember. But for some, working as a full-time teacher is not doable with other life commitments. This is when taking part in supply teaching in Cambridge comes in handy. When you decide to work as a supply teacher, you are going to gain these benefits: Flexibility: One of the main benefits people enjoy when considering supply teaching in Cambridge is flexibility. This simply means that you are able to pick and choose where and when you work. If something doesn’t take your fancy, you are able to decline to work offer. It is important to note that the work you complete will correlate to the pay you receive, the more jobs you take up, the more pay you will receive. Contract Lengths: Another benefit you can receive is the range of contract lengths you can work with. Sometimes you will be secured a supply teaching in Cambridge employment with a longer contract. Giving you the security to cover a teacher for the length of their leave. Whilst others are shorter contracts, but it still helps to give you security, as well as knowing when […] Read more...



For any business it is important to not only have a business website but that the website does its job which is to bring in new business. The website homepage is the first encounter many potential clients will have with your business, so it is crucial that this first impression is a positive one. Web design has many features such as colour themes, different fonts and images and of course the text but it is important that the during that first encounter the visitor has they are encouraged to not only stay on the site but click through to other pages. The homepage should have the name of your brand and your company logo in a prominent position, and this should also appear on each page thereafter so that your brand is being viewed multiple times by potential clients. The navigation links from the homepage should be distinct in the header and will give the visitor to your site a view of the content of the website instantly. Call to action buttons can be used as a feature on your homepage enabling potential clients to click through to contact forms, price lists or galleries by clicking on buttons with text […] Read more...



A career as a web developer can be a lucrative career to embark on as an effective website that is optimised to increase sales is essential for any forward thinking business owner and therefore the demand for good web developers is great. Choosing a career in web development is a popular choice for many young people interested in IT and so a website development course can be a good first step for those seeking to understand how websites are constructed whilst also gaining knowledge about the use of graphics, content and videos on websites. The websites that are being developed today have become more and more sophisticated both in the wide range of features they have and the visuals they incorporate. The challenge for any web developer is to make the website you develop different to those out there so that it stands out from the crowd and is successful in promoting the company and bringing in new business so learning how to do this by completing a website development course is of paramount importance. As in a lot of professions getting the relevant qualifications is only part of the story as the real learning begins when you are actually […] Read more...



It is, some would say vital to the success of any business that target clients are reaching your business website and not only visiting it but clicking through to products and services but who are your target clients? Target clients are usually described as a group of people who are considered to be specifically interested in your products and services and as such are the people who you need to find your website amongst the many websites online. A good place to begin this process is to arrange a meeting with a professional web designer to discuss your options as they will be able to advise you on the most cost-effective way of achieving your aim. Once the business marketing budget has been discussed, most web designers will be able to provide a website to fit your budget. They will also help you to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages on your website. The web designer may also be able to direct you to a web developer will be able to further enhance your site to optimise it using search engine optimisation strategies. They will […] Read more...



With the Covid outbreak bringing in lots of different restrictions in the UK and throughout the rest of the world, many businesses are having to revisit their websites to try and ensure that it is as easy and straight forward as possible for people to continue to do business with them. If for example you owe a car garage and find that less and less people are coming into the showroom due to risk of infection, then you need to try and bring the showroom to them. You may decide to do video updates on your website when you have a new batch of cars come in for sale and allow one to one video calls where you can show someone round the car in detail virtually. You might also consider taking the car to them at their home so they can come out and inspect the vehicle without coming in to contact with lots of other people. The more options you give to people to allow them to do business with you the more likely you are to retain your customers and even attract new ones. Make sure that you take advantage of the social media sites such as […] Read more...


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