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For any business it is important to not only have a business website but that the website does its job which is to bring in new business. The website homepage is the first encounter many potential clients will have with your business, so it is crucial that this first impression is a positive one. Web design has many features such as colour themes, different fonts and images and of course the text but it is important that the during that first encounter the visitor has they are encouraged to not only stay on the site but click through to other pages. The homepage should have the name of your brand and your company logo in a prominent position, and this should also appear on each page thereafter so that your brand is being viewed multiple times by potential clients. The navigation links from the homepage should be distinct in the header and will give the visitor to your site a view of the content of the website instantly. Call to action buttons can be used as a feature on your homepage enabling potential clients to click through to contact forms, price lists or galleries by clicking on buttons with text […] Read more...



A career as a web developer can be a lucrative career to embark on as an effective website that is optimised to increase sales is essential for any forward thinking business owner and therefore the demand for good web developers is great. Choosing a career in web development is a popular choice for many young people interested in IT and so a website development course can be a good first step for those seeking to understand how websites are constructed whilst also gaining knowledge about the use of graphics, content and videos on websites. The websites that are being developed today have become more and more sophisticated both in the wide range of features they have and the visuals they incorporate. The challenge for any web developer is to make the website you develop different to those out there so that it stands out from the crowd and is successful in promoting the company and bringing in new business so learning how to do this by completing a website development course is of paramount importance. As in a lot of professions getting the relevant qualifications is only part of the story as the real learning begins when you are actually […] Read more...



It is, some would say vital to the success of any business that target clients are reaching your business website and not only visiting it but clicking through to products and services but who are your target clients? Target clients are usually described as a group of people who are considered to be specifically interested in your products and services and as such are the people who you need to find your website amongst the many websites online. A good place to begin this process is to arrange a meeting with a professional web designer to discuss your options as they will be able to advise you on the most cost-effective way of achieving your aim. Once the business marketing budget has been discussed, most web designers will be able to provide a website to fit your budget. They will also help you to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages on your website. The web designer may also be able to direct you to a web developer will be able to further enhance your site to optimise it using search engine optimisation strategies. They will […] Read more...



With the Covid outbreak bringing in lots of different restrictions in the UK and throughout the rest of the world, many businesses are having to revisit their websites to try and ensure that it is as easy and straight forward as possible for people to continue to do business with them. If for example you owe a car garage and find that less and less people are coming into the showroom due to risk of infection, then you need to try and bring the showroom to them. You may decide to do video updates on your website when you have a new batch of cars come in for sale and allow one to one video calls where you can show someone round the car in detail virtually. You might also consider taking the car to them at their home so they can come out and inspect the vehicle without coming in to contact with lots of other people. The more options you give to people to allow them to do business with you the more likely you are to retain your customers and even attract new ones. Make sure that you take advantage of the social media sites such as […] Read more...



When you are carrying out work on your website either general maintenance or uploading new content and you continually have problems with the speed of your internet it can be very time consuming. Sometimes reporting the issue to your service provider can lead to a resolution but there are other strategies that can be tried. If your router is more than five years old, it may need updating which can be done quite simply by contacting your provider who will be able to check whether the router is working properly. Where the router is positioned could also create a problem as nearby electrical devices can cause interference with the Wi-Fi signal. Although moving it may be difficult, a computer engineer should be able to re-site the router in a better place thus improving the signal. A signal booster which plugs into a power socket and into the back of the router uses your wired power supply to channel internet reception and is often used when the router is in a different room to your computer. A further possible reason for your internet speed running slowly is that there are too many people in your household using the internet at the […] Read more...



Many business owners are constantly thinking about ways in which they can improve their website and keep up with the latest technological advances. Video has grown massively in popularity over the last decade and they are popping up on more and more websites than ever before. Depending on what industry your business is in, video can work for you in many ways. If you want to showcase your showroom, introduce your members of staff or give a talk about the ethos of your company then having a short video will be a great way to interact with your viewers, allowing them to actually see for themselves. Unless you are doing a presentation or tutorial most videos should be approximately two to three minutes long maximum to ensure you do not lose the viewers interest. Retailers within the fashion industry are often seen using video to show off their clothing range. Seeing an item of clothing on a person in a video often helps the customer to see how it fits and moves as you walk which can be a massive selling point. Some car dealerships are even using video to show potential customers a 360 degree view of the inside […] Read more...


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