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Pay per click campaigns (PPC) can be very helpful especially if you are trying to launch a new product or service and do not want to have to wait for the search engines to index and rank your new pages. Pay per click can be extremely profitable but if it is not set up correctly then it can be very expensive and offer you little return on your investment. Ideally you need to monitor your pay per click campaigns on a regular basis and improve where you can to ensure you are not wasting any of your budget and that you have enough budget to last you through the day. If you have a pay per click campaign set up and fear that it is not performing then I would strongly recommend seeking advice from a professional. They will often charge you a monthly fee to manage your account but this money is often saved quite quickly with the changes they make to the campaigns.   Read more...



PPC also known as Pay per Click is a way of advertising your website or business online. This is a great way to advertise your business and many companies get a great response from it. It can be a little expensive, so Pay per Click may be something you only want to use occasionally alongside Search Engine Optimisation for your website to boost your organic listings. If you have a PPC campaign set up or are looking to create one then I would strongly advise speaking to a professional. It is relatively easy to create a basic campaign yourself, but without having the correct settings and keywords you may find that you waste a large percentage of your budget on unqualified visitors. Within most PPC campaigns, such as Google Adwords for example you can select targeted locations, times to show your ad and create keywords that trigger your ads. You can also add in negative keywords that you do not want your ads to show for thus cutting down on wasted clicks.   Read more...



Pay per click advertising (or PPC) is where you can make money on each ‘click’ or visit that you get to your website. There are many ways of promoting your website both directly and in-directly and a lot of this is done using social media sites where you can address a large volume of people for a fairly low expense. One popular way of getting more clicks to your site is posting articles known as click bait, now this can also be used in scammer type websites so it’s important that you realise the right way of going about it to ensure that you don’t get complaints or end up annoying potential customers. Article sharing can be a great way to get visits to your site, sharing news stories or interesting studies that relate to your business. Once you have this information feeding to your site then you can share a link that will direct customers to your website with a tag line of something such as ‘Wow this really is a must read before you buy a house’ or ‘Can’t believe they can get away with that, shocking!’ These tag lines are meant to entice people to keep reading […] Read more...



Google offers a PPC programme called Google Adwords. It is extremely popular amongst businesses of all sizes that wish to advertise on the web. Setting up an Adwords campaign is fairly straight forward, or it may appear so, but the difference between setting up a campaign and setting up one that is actually going to perform well is massive. If you want to try Adwords then I would suggest employing a PPC specialist to set this up for you. They will have the software and knowledge to be able to create a list of relevant search terms that are going to be achievable in terms of rankings for your budget. The great thing about Adwords is it is instant and so is the tracking. You can go in to the Google Adwords backend system on a daily or even hourly basis and see how well your campaign is performing. There are so many options available to you in Adwords that unless you know what you are doing it can get a little confusing and can be quite easy to get it wrong. Read more...



Pay per click (PPC) campaigns are becoming widely known and actually widely recognised as a valid marketing method to draw customers to a certain website. And while there can be some very good results from PPC campaigns it is important for business to carefully consider and work out their budget. Small charges for a pay per click ‘bid’ can soon add up, and make PPC particularly expensive, and if your adverts are not of high-quality, then they it can result in a lot of money wanted and no customers gained. PPC is about sales and you should always try and test your PPC campaigns before spending too much. It should never be a case of rushing in, because it is a marketing technique that requires skill and practice. Read more...


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