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Pay per click campaigns such as google AdWords and Facebook ads can work really well for a number of different businesses. They can seem fairly straightforward to set up but if not done correctly you may find that you miss out on a huge number of opportunities or that you are wasting your budget. Although you can read about all the different options and the best way to set up these types of ads, often to get the most out of your campaign, you should try and enlist the help of an expert. They will have experience in setting up pay per click campaigns and also in managing them. Lots of people set up a campaign and then don’t bother revisiting it to see how it is doing. This is vital, as after a few days you can start to see results and whether it is working or not. This allows you to tweak and change it before you have spent too much money on it. Keeping on top of your campaigns is essential and if you do not have time to do it then you would be wise to look to our source it to someone else who has […] Read more...



Facebook is a great marketing tool to promote your business and website. It can be used in numerous ways, some of which are free some may cost. Many businesses have a profile on Facebook that they use to promote new products or services they offer or to inform people of an event that is coming up. It is so vast that it can become a little overwhelming if you don’t really know exactly what you are doing. Facebook ads are paid for adverts. When setting up the ad campaign, there are a lot of options to choose from and it is often suggested that you use a profession. You need to first understand the structure of how the ad system works. At the top level you have campaigns, then within these campaigns you can create multiple ad sets and then within each ad set you can set up several ads. Ads within the same ad set will use the same settings such as budget and where you choose to drive the traffic to. If you want to run an ad with different settings then you need to first create a new ad set then a new ad within that. Read more...



If you work within the online marketing industry and specialise in Pay per Click, then you need to find ways in which you can advertise your services to gain more clients. You should always have a website that details what you can offer, examples of results you have got for other clients, reviews and ideally some idea of prices. People are often a little worried about using Pay per Click as the cost can very quickly spiral if not managed correctly. If you can offer them a fixed price package or range of packages then they are much more likely to hire you. You may wish to use Pay per Click yourself to market your company which can work very well, but with so many people promising to be the best at PPC, it can often mean you have to work harder to find new clients. Networking meetings are great for PPC experts as its an opportunity for you to meet face to face with people and explain what you do and how it could benefit their business. If a campaign is set up correctly then the budget should not be wasted on meaningless clicks. A good quality PPC campaign […] Read more...



Google Adwords is a pay per click facility that allows you to build up a number of keywords that trigger ads to be displayed on the search engines results and on third party sites (if you chose this option). Many companies invest in Google Adwords and some can see a drastic increase in their visits when the campaigns are running. When setting up an Adwords campaign you need to think very carefully about keywords, your advert, your budget, times of day and days on which it will be shown, where it will link to when clicked and also locations. There are numerous settings in the control panel which you can customise to your requirements. With AdWords, you may want to start off small with one or two ad groups with up to 10 keywords in each. You will need to choose the match type i.e phrase match, exact or broad. Broad match will often get you more visitors but your ad may be showing for searches that are not relevant to your company and therefore you will be charged for the clicks without getting any conversions. It is important to monitor your campaigns regularly and assess how far your budget […] Read more...



As the old saying goes, if it isn’t broke don’t fix it and many people apply this to their Pay Per Click campaigns too. When you first set up your ppc campaign it may take a far bit of tweaking until you get it working like you want it too. Setting up a ppc campaign can be fairly easy but setting it up correctly is a whole other story. Ideally you want to get a specialist involved who will be able to guide you through or set up the campaign for you. Over the next few weeks, the campaigns will require various tweaks to get them working and once they are, you do not need to do anything apart from monitor them. If you notice a drop in click through, positioning or conversions then that is the time to revaluate the campaign and see if you can improve it. It may be that there is another competitor come on the scene and you need to increase you cost per click limit, or possibly that you have changed your website around and need to change the destination ULR’s. The important thing is to constantly monitor how the campaign is running and […] Read more...



Pay per click campaigns (PPC) can be very helpful especially if you are trying to launch a new product or service and do not want to have to wait for the search engines to index and rank your new pages. Pay per click can be extremely profitable but if it is not set up correctly then it can be very expensive and offer you little return on your investment. Ideally you need to monitor your pay per click campaigns on a regular basis and improve where you can to ensure you are not wasting any of your budget and that you have enough budget to last you through the day. If you have a pay per click campaign set up and fear that it is not performing then I would strongly recommend seeking advice from a professional. They will often charge you a monthly fee to manage your account but this money is often saved quite quickly with the changes they make to the campaigns.   Read more...


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