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If you work within the online marketing industry and specialise in Pay per Click, then you need to find ways in which you can advertise your services to gain more clients. You should always have a website that details what you can offer, examples of results you have got for other clients, reviews and ideally some idea of prices. People are often a little worried about using Pay per Click as the cost can very quickly spiral if not managed correctly. If you can offer them a fixed price package or range of packages then they are much more likely to hire you. You may wish to use Pay per Click yourself to market your company which can work very well, but with so many people promising to be the best at PPC, it can often mean you have to work harder to find new clients. Networking meetings are great for PPC experts as its an opportunity for you to meet face to face with people and explain what you do and how it could benefit their business. If a campaign is set up correctly then the budget should not be wasted on meaningless clicks. A good quality PPC campaign […] Read more...



Google Adwords is a pay per click facility that allows you to build up a number of keywords that trigger ads to be displayed on the search engines results and on third party sites (if you chose this option). Many companies invest in Google Adwords and some can see a drastic increase in their visits when the campaigns are running. When setting up an Adwords campaign you need to think very carefully about keywords, your advert, your budget, times of day and days on which it will be shown, where it will link to when clicked and also locations. There are numerous settings in the control panel which you can customise to your requirements. With AdWords, you may want to start off small with one or two ad groups with up to 10 keywords in each. You will need to choose the match type i.e phrase match, exact or broad. Broad match will often get you more visitors but your ad may be showing for searches that are not relevant to your company and therefore you will be charged for the clicks without getting any conversions. It is important to monitor your campaigns regularly and assess how far your budget […] Read more...



As the old saying goes, if it isn’t broke don’t fix it and many people apply this to their Pay Per Click campaigns too. When you first set up your ppc campaign it may take a far bit of tweaking until you get it working like you want it too. Setting up a ppc campaign can be fairly easy but setting it up correctly is a whole other story. Ideally you want to get a specialist involved who will be able to guide you through or set up the campaign for you. Over the next few weeks, the campaigns will require various tweaks to get them working and once they are, you do not need to do anything apart from monitor them. If you notice a drop in click through, positioning or conversions then that is the time to revaluate the campaign and see if you can improve it. It may be that there is another competitor come on the scene and you need to increase you cost per click limit, or possibly that you have changed your website around and need to change the destination ULR’s. The important thing is to constantly monitor how the campaign is running and […] Read more...



Pay per click campaigns (PPC) can be very helpful especially if you are trying to launch a new product or service and do not want to have to wait for the search engines to index and rank your new pages. Pay per click can be extremely profitable but if it is not set up correctly then it can be very expensive and offer you little return on your investment. Ideally you need to monitor your pay per click campaigns on a regular basis and improve where you can to ensure you are not wasting any of your budget and that you have enough budget to last you through the day. If you have a pay per click campaign set up and fear that it is not performing then I would strongly recommend seeking advice from a professional. They will often charge you a monthly fee to manage your account but this money is often saved quite quickly with the changes they make to the campaigns.   Read more...



PPC also known as Pay per Click is a way of advertising your website or business online. This is a great way to advertise your business and many companies get a great response from it. It can be a little expensive, so Pay per Click may be something you only want to use occasionally alongside Search Engine Optimisation for your website to boost your organic listings. If you have a PPC campaign set up or are looking to create one then I would strongly advise speaking to a professional. It is relatively easy to create a basic campaign yourself, but without having the correct settings and keywords you may find that you waste a large percentage of your budget on unqualified visitors. Within most PPC campaigns, such as Google Adwords for example you can select targeted locations, times to show your ad and create keywords that trigger your ads. You can also add in negative keywords that you do not want your ads to show for thus cutting down on wasted clicks.   Read more...



Pay per click advertising (or PPC) is where you can make money on each ‘click’ or visit that you get to your website. There are many ways of promoting your website both directly and in-directly and a lot of this is done using social media sites where you can address a large volume of people for a fairly low expense. One popular way of getting more clicks to your site is posting articles known as click bait, now this can also be used in scammer type websites so it’s important that you realise the right way of going about it to ensure that you don’t get complaints or end up annoying potential customers. Article sharing can be a great way to get visits to your site, sharing news stories or interesting studies that relate to your business. Once you have this information feeding to your site then you can share a link that will direct customers to your website with a tag line of something such as ‘Wow this really is a must read before you buy a house’ or ‘Can’t believe they can get away with that, shocking!’ These tag lines are meant to entice people to keep reading […] Read more...


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