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WEBSITE DESIGN


If you have a company that has been established for a while and that has existing branding such as logos, colour ways etc up may be considering having a website created to build up your online customer base. Online marketing is huge and is the largest form of marketing out there today. With the majority of people using the internet to find companies that sell the product or service they require, it makes sense to advertise in this way. Your website should be an online portfolio or selling portal for your business and therefore it needs to keep in tone with your existing branding. Simple things such as using the same colours in parts of your site and making sure that you logo in prominent on the page gives customers the confidence that you are the same company that they have seen in other forms of advertising such as leaflets or signage. Read more...



Each and every brand whether big or small should seriously consider drawing up a proper marketing plan in order to ensure its considerable growth in sales, market share, reputation and most importantly profitability. Take note, when promotional and marketing strategies are directed solely towards the growth of the business as well as towards increasing the product reach, it is imperative to make sure that such strategies are formulated and properly executed in order to finally obtain the best possible results. Taking into consideration the above, it goes without say that working closely with creative design agencies is by far one of the best ways to meet all of the needs of the business’s promotional as well as marketing activities / objectives regardless of the brand. In fact, it is important to understand the fact that, regardless of the amount of resources that is invested into the marketing campaign, the product in question is least likely to gain any popularity in case it is not promoted using the most creative and equally visual ads. Read more...



When designing your company website it’s often very much a case of each to their own, however there are some things that really are considered no no’s and here’s a few – Page visitor counter – these really are pointless to have appearing on your website as the only person who these figures are of interest to is yourself. No prospective client is going to be impressed by these so just take them off the main page and have this information available from your back office system. Too much information on each page – it’s a fact that if your website is full of complex content with long sentences the visitor to the page will merely skim the page and move on. Keep facts short and to the point and use pictures and format changes to keep the page looking interesting. Technology overload – when you have at your hands a website designer that is able to do all sorts of weird and wonderful things to get your page noticed it’s important not to go overboard. If you go on to a website that instantly rolls streams of graphics and flash player videos along with scrolling text most people will […] Read more...



When you are looking to have a website created you should be sure to obtain several quotes from different companies. To be able to get an accurate quote you need to have a good idea of what you want your website to do. This means you need to know roughly what pages you want and he functionality you require. It may be that you just want a simple 4 or 5 page site that has text and images on or you may require a shopping facility to allow people to buy products online. When briefing your web design company, be sure to give them as much information upfront as possible as without this you may find yourself with a rather larger bill than you ad first thought if you try to change the specification further down the line. Once you have the quotes, be sure to compare them and check that all companies are quoting based on the same project ( and have not misinterpreted anything or missed out any functionality you may have requested). You should also be sure that you understand what they have quoted for in terms of search engine optimisation and also any backend management system […] Read more...



The internet has become an integral part of virtually everybody’s life for quite sometime now. So, it makes absolute sense that the web’s real estate is jam packed with gaudy numbers with just about every website one could ever imagine.These different sites can differ quite vastly, from the elementary, all the way to the uber advanced, whose useful services can range greatly in terms, for all of the clients they serve.  Because of the high demands in regards to the internet’s intricate utilisation, the employment of web development is at an all-time high and there is not one single sign in sight which indicates otherwise. Another thing also is that it really isn’t such a tough task to develop a website that is considered fixed. When it comes to particularly complex web development, the trusty knowledge and skills of a professional should be the very best option for taking on such a job. In addition, the websites which display more advanced features should also be undertaken by these valued pros. These types of websites will include internet applications, social networks and various electronic stores. Read more...



Many companies get a bit carried away with wanting their website to make them look like a hugely successful national company. They often lose sight of the fact that for some people this would actually put them off fearing that they may not get a good service and that your prices may be higher than a smaller company. I personally believe that they needs to be a right balance and that balance if different for every business. Some business get a lot of trade from promoting the fact that they are a local family run business where as others actually attract customers by having built up their brand and becoming well established. Ideally you do not want to try and make out you are something you are not, if you offer a quality service at a reasonable price then that will often mean a lot more to a customer than how many employee’s and branches you have. Read more...


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