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WEBSITE DESIGN


A question that comes up time and time again is, “who owns the copyright to a website design?” The law states that the person that did the design owns the copyright, so this would mean it is the designer, but if you are a client paying for a bespoke design, then morally the design copyright should belong to the client. Most designers will stipulate that any graphical design work they do for a client i.e. logos etc are owned by them until full payment is received at which time the copyright will pass over to the client. It is vital to confirm all of this upfront and ideally in writing as there have been a few cases of designers suing clients for use of their graphics without consent. If the design is a template then this cannot be copyrighted as the design is not bespoke and therefore already belongs to the original person that created it.     Read more...



Many companies prefer to use local businesses for their website development. This makes it easy when it comes to discussing ideas and pass material between the two parties. Firstly you will need to find a web developer that can produce quality work at a price you are comfortable with. It may be that you chose a freelance programmer to keep the costs down over a web agency. Most people look for web developers online through search engines such as Google or Bing and with the localised results often showing first, it is easy to see how far these people are away from you. Once you have found a few developers, be sure to look at reviews and also examples of previous work they have completed. If you are happy with what you see, then get in touch and arrange an initial meeting. I do not know of any agency that charges for this initial meeting so you could meet with more than one to get an idea of what each developer can offer you.   Read more...



Having a website designed and created can be make or break for some companies. If you find that your client base is dropping and you are currently not using online marketing then a website can attract new customers to you via the website and literally turn a business around. You have a choice as to whether to go to an agency or use a freelance designer / developer and there are pros and cons to both. An agency is likely to charge you a substantial amount more but do have a number of staff meaning that if one person is off the work is not halted as someone else will take over. They will often have a premises where you can meet and you may be given an account manager who will oversee the whole project. If you use a freelance designer / developer you will find their costs will be lower and they are often more flexible meaning they may be available weekends and later in the evenings.     Read more...



If you have a company that has been established for a while and that has existing branding such as logos, colour ways etc up may be considering having a website created to build up your online customer base. Online marketing is huge and is the largest form of marketing out there today. With the majority of people using the internet to find companies that sell the product or service they require, it makes sense to advertise in this way. Your website should be an online portfolio or selling portal for your business and therefore it needs to keep in tone with your existing branding. Simple things such as using the same colours in parts of your site and making sure that you logo in prominent on the page gives customers the confidence that you are the same company that they have seen in other forms of advertising such as leaflets or signage. Read more...



Each and every brand whether big or small should seriously consider drawing up a proper marketing plan in order to ensure its considerable growth in sales, market share, reputation and most importantly profitability. Take note, when promotional and marketing strategies are directed solely towards the growth of the business as well as towards increasing the product reach, it is imperative to make sure that such strategies are formulated and properly executed in order to finally obtain the best possible results. Taking into consideration the above, it goes without say that working closely with creative design agencies is by far one of the best ways to meet all of the needs of the business’s promotional as well as marketing activities / objectives regardless of the brand. In fact, it is important to understand the fact that, regardless of the amount of resources that is invested into the marketing campaign, the product in question is least likely to gain any popularity in case it is not promoted using the most creative and equally visual ads. Read more...



When designing your company website it’s often very much a case of each to their own, however there are some things that really are considered no no’s and here’s a few – Page visitor counter – these really are pointless to have appearing on your website as the only person who these figures are of interest to is yourself. No prospective client is going to be impressed by these so just take them off the main page and have this information available from your back office system. Too much information on each page – it’s a fact that if your website is full of complex content with long sentences the visitor to the page will merely skim the page and move on. Keep facts short and to the point and use pictures and format changes to keep the page looking interesting. Technology overload – when you have at your hands a website designer that is able to do all sorts of weird and wonderful things to get your page noticed it’s important not to go overboard. If you go on to a website that instantly rolls streams of graphics and flash player videos along with scrolling text most people will […] Read more...


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