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It can be easy to get carried away with the number of visitors you get to your website and forget that it is not just a numbers game. Yes the more people you attract to the website the more sales and/or enquiries you would expect to get but if you are attracting the wrong type of people then your conversion rates will be awful. Although high traffic can be an indication that your site is performing well, it may not actually produce that much business for you. IF you notice high traffic to your website but are seeing little in terms of an increase in sales or enquiries then you need to start to drill down further to see where the traffic is coming from. Qualifying your audience will possible reduce the number of visitors to your site but will mean the quality will improve. This means that the people that are coming to your website are actually looking for products or services you can offer and therefore are more likely to interact with you rather than landing on a website they don’t want and leaving straight away. You need to have a look at how you are attracting visitors. […] Read more...



If you are looking to boost the traffic to your website then you will need to spend some time on your online marketing. Online marketing consists of a number of different elements. Search engine optimisation is one of the main ones and is a way of improving the site to get it to rank higher on the search engines such as Google, Yahoo and Bing. But should you optimise for all search engines? Each search engine has its own algorithm that it uses when ranking websites. This algorithm is top secret although the search engines will give us advice about what they are looking for when it comes to ranking. Ideally your site should be designed for the customer and if the customer receives a great all round experience then your website should rank high, but often this isn’t quite enough to get to the top of the search engine results pages.   Read more...



When it comes to online marketing there are a number of avenues you can explore. Search Engine Optimisation also known as SEO is a method that is carried out to a website to improve the rankings on the search engines such as Google, Yahoo and Bing. If you have a business and want to target a specific area then you may need to add content in to your site that is highly optimised to allow you to compete for positions on the search engines. If, for example you wish to target 3 neighbouring towns then you may add in 6 pages (2 for each location). Within these pages you will want to ensure that you have the relevant keywords in the correct density and also ensure that all the meta data / heading tags are highly relevant to the new page. Depending on the level of competition you may require several pages for one location to compete, but be sure to remember that each page needs to have unique content on it. Read more...



If your website is under performing it may be time to get the experts in. Many developers will create a website that is aesthetically pleasing and functions well but does not have the necessary Search Engine Optimisation to get it to perform well on the search engine results pages. There are some basic SEO elements that should be implemented on all websites. Often one element on its own is not enough to make that much of a difference but when combined with your other online marketing can move you up quite drastically. A good web marketing company will be able to assess your current site and tell you what is required to get it up to scratch. They will most probably also recommend ongoing marketing work and this is not just to line their pockets, but it so you can retain and improve on your rankings. Often SEO work is done in phases and in a specific order so as not to have to revisit a part of it again unless there are large changes to that page or area. Read more...



When you are looking to start to market your company it can be hard to know where to begin. With so many marketing strategies available it can be confusing to know which is right for you and how you can get the most effective marketing for the least money. However there is help available to guide you through this minefield, here’s some ideas of where to go for help building your own successful marketing strategy-: Internet – on here you will find many websites and forums from business people offering tips and advice of what has worked for them. These are great to see different people’s opinions however can take a long time to trawl through quite a lot of information. Book – there are dome great marketing guide available that you can buy specific to the type of business that you have. Some books focus on start-up companies and some on specific areas of marketing such as social media or direct mail marketing. The professionals – there are companies out there who can help you with your marketing strategy and put in place suitable marketing for your business, these companies do obviously charge a premium though so it’s important […] Read more...



When it comes to improving and marketing your website, you need to ensure that you constantly update your site with useful relevant information. Some companies struggle to do this and believe that having a website with a few pages of content on is enough. Search engines rank websites in their listings depending on many factors and one of those factors is how recent and relevant the content is and they check to see if the sites is updated regularly. Depending in your competition online, this may only require a new article once or twice a month, but for others you may need to be adding content every few days to stay on top. News articles or blog posts are a great way to get this all important content on to the site without clogging up the main pages. You can write about your own company news and developments or use latest industry news to base your articles on. Read more...


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