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If you have taken the plunge and decided to set up your own business one of the major considerations will need to be how you are going to market your business effectively so that you see both growth in sales and business and also growth and development of your company. Without a marketing strategy money can be wasted pursuing fruitless leads and on advertising that does not give you the return that you hope for. Any business owner that is serious about increasing their company’s profits needs a marketing plan from the outset. Depending upon the size and scale of your business the marketing strategy may include a variety of tools that are generally used across many industries, so the trick is to choose the ones that are most suitable to your target client base. For instance, publishing a blog about one aspect of your business is sometimes used as a marketing tool but there is no point in publishing a blog on your business website if no one is going to read it because it is not of interest to your particular clients. Advertising your business on social media has become a popular way to connect with new clients […] Read more...



When a company launches a business website, they may find that it takes a few months to get the website functioning effectively so that it is bringing in new business so how can a company boost traffic to their website and start seeing the benefits of having a presence online? Probably the most effective strategy when aiming to generate more traffic to a website and ultimately more business is by using search engine optimisation or SEO. The vast majority of people use a search engine when looking for services or products so by using keywords and phrases on the website search engines will direct searches to your website pages and hopefully generate new business. It is important to get your website known and Email marketing is one way to do this. It can be highly effective if the right clients are targeted and is a low-cost way of promoting a business and encouraging potential customers to visit your site and subscribe. Having links on the website to social media platforms is another way of potentially increasing traffic to your website as for many people now a days this is the first place they look when thinking of buying products and […] Read more...



As the big search engines tell us, content is king and any site that wants to rank well in the search listings needs to have fresh and relevant content. Many businesses simply do not have the time or resources to be adding new content to their site on a daily or weekly basis, so hey often fall in to the trap of installing a plug in which will upload other content to their site automatically. There are a few issues with this and one of the biggest is duplicate content. Some of these programs take articles or content from other sites and paste it directly on to yours. If Google finds this content it can remove one or both the sites from the listings causing you to lose positions of even from ranking at all. The other issue with these types of tools is that they often will spin the content so that it is different from the other sits, but to an extent that it no longer makes sense and does not read well. If your customers read this, they may be put off from using you and you may find that although you get visitors, the site does […] Read more...



It can be easy to get carried away with the number of visitors you get to your website and forget that it is not just a numbers game. Yes the more people you attract to the website the more sales and/or enquiries you would expect to get but if you are attracting the wrong type of people then your conversion rates will be awful. Although high traffic can be an indication that your site is performing well, it may not actually produce that much business for you. IF you notice high traffic to your website but are seeing little in terms of an increase in sales or enquiries then you need to start to drill down further to see where the traffic is coming from. Qualifying your audience will possible reduce the number of visitors to your site but will mean the quality will improve. This means that the people that are coming to your website are actually looking for products or services you can offer and therefore are more likely to interact with you rather than landing on a website they don’t want and leaving straight away. You need to have a look at how you are attracting visitors. […] Read more...



If you are looking to boost the traffic to your website then you will need to spend some time on your online marketing. Online marketing consists of a number of different elements. Search engine optimisation is one of the main ones and is a way of improving the site to get it to rank higher on the search engines such as Google, Yahoo and Bing. But should you optimise for all search engines? Each search engine has its own algorithm that it uses when ranking websites. This algorithm is top secret although the search engines will give us advice about what they are looking for when it comes to ranking. Ideally your site should be designed for the customer and if the customer receives a great all round experience then your website should rank high, but often this isn’t quite enough to get to the top of the search engine results pages.   Read more...



When it comes to online marketing there are a number of avenues you can explore. Search Engine Optimisation also known as SEO is a method that is carried out to a website to improve the rankings on the search engines such as Google, Yahoo and Bing. If you have a business and want to target a specific area then you may need to add content in to your site that is highly optimised to allow you to compete for positions on the search engines. If, for example you wish to target 3 neighbouring towns then you may add in 6 pages (2 for each location). Within these pages you will want to ensure that you have the relevant keywords in the correct density and also ensure that all the meta data / heading tags are highly relevant to the new page. Depending on the level of competition you may require several pages for one location to compete, but be sure to remember that each page needs to have unique content on it. Read more...


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