Recent Posts:

CATEGORY ARCHIVES


WEBSITE MARKETING


When it comes to improving and marketing your website, you need to ensure that you constantly update your site with useful relevant information. Some companies struggle to do this and believe that having a website with a few pages of content on is enough. Search engines rank websites in their listings depending on many factors and one of those factors is how recent and relevant the content is and they check to see if the sites is updated regularly. Depending in your competition online, this may only require a new article once or twice a month, but for others you may need to be adding content every few days to stay on top. News articles or blog posts are a great way to get this all important content on to the site without clogging up the main pages. You can write about your own company news and developments or use latest industry news to base your articles on. Read more...



Many of us have a website designed, have a look through the pages and read the content and then leave it up to the lap of the gods to see if it does well. If you have an active web marketing agency looking after the site for you then they should be talking to you on a weekly or monthly basis of changes and improvements that you should be considering. If you find that your site is not performing as well as you had hoped either from a conversions point of view or from the number of visitors that are leaving the site too quickly, then I would recommend testing your website yourself. Click through the site as if you have never seen it before and see if you come across any issues, it may also be a good idea to ask friends of family that haven’t used your site before to have a go and give you feedback on their experiences as this is potentially a similar experience to what your visitors are getting and their feedback is vital. Read more...



Social Media Marketing Social media is a massive part in online marketing with the likes of Twitter and Facebook growing in popularity every day. Social media can help your business in a number of ways. Once you have built up a number of followers you can send information out to them about recent company news and new products / services that you may have. You can also promote special offers and ask for customer feedback which is vital to any business in order to grow. Social media is an effective way of getting your brand recognised and a lot of it is free to use. Websites that also have an active social media presence also seem to rank higher on the search engines as it shows that you are interested in improving your online profile.  Again looking for someone who specialises in social media is a must if you want to explore this avenue and get great results. They will know how to gain followers and what type of information you should send out to gain interest. Read more...



There are many types on online marketing that companies can undertake when promoting their business. In this three part post we will discuss some of the options available to you and how each one can help towards building up an online profile and gaining your all important sales / enquiries. Websites – Probably the most important component in online marketing is having your own website. This is useful in many ones. You can showcase your products and services to a wider audience and there are no limits to how far you can promote yourself. You need to decide which type of site you need and how it will assist you. If you want to have an online presence which shows how you are and what you can offer then a brochure site may be for you. This is similar to an online version of a flyer or leaflet and may include a contact form or other calls to action to allow people to enquire. Read more...



Mobile technology and social media have tremendously influenced how organizations do their marketing. When it comes to matter of business it’s very important to keep up with the trend in order for you to satisfy the needs of your customers. By doing this you will in turn increase the revenue of your company. The ever growing mobile devices, for example tablets and Smartphone’s, enables the manufacturers to connect to their intended market place in any place and at any time. Cell phones are the most direct and personal way of all the media channels these days. They keep us connected 24/7. There is no need to log into the internet. All marketers’ dreams is to engage in two way meaningful communication with the willing buyers interested in their product, and cell phones gives us that direct line of communication. Tips for mobile marketing Mobile applications-Many people are now using Yelp and Google Maps, making sure that your business is listed in Google Maps using Local Google Business Centre will put your business in target of attention. There are also some mobile applications that allow ad placements, which is another alternative way that you can get your business exposure. Versions of […] Read more...



Creative marketing agencies are fundamental for businesses in order to shape their brand identity and there are a range of different aspects involved in achieving this. Creative marketing agencies aim to develop the brand, the brand message, the logo, the website and the social media design. Here at Rocket we combine our creative experience, knowledge and skills to build successful marketing campaigns and ensure our clients have an individual, distinct look and feel and stand out from the competition. Creative marketing agencies have what most brands don’t have and that’s a talented team that can offer experienced, professional and expert advice on what exactly works and what doesn’t work. Successful brand identification is vital to achieve success in highly competitive environments. Companies ultimately survive due to the consumer and therefore it is imperative that consumers are able to identify with the brand through more than just the logo and the website. This is where creative marketing agencies are essential. The marketing agency provides the stepping stone to establish a brand and create loyalty between a company and the consumer. Ultimately it is the brand which conveys the message to their audience. However creative marketing agencies are vital to ensure every […] Read more...


loading
×