In order to attract people to come to your website you will usually have to do a certain amount of marketing. You can have a fantastic website with products or services at great prices, but if no one can find you then there really is little point in being online. There are a number of ways in which you can improve the presence of the website on the search engines. Web marketing is often outsourced to a third party or looked after by a dedicated department within the company. This will allow the expert’s time to evaluate the website and see what areas they need to invest in to get a good return.
Once you have traffic to your site you need to then convert it in to sales or enquiries (depending on what type of site you have).
Being able to convert the visitors that land on your website in to sales or enquiries, will rely on a number of factors such as product or service prices, your company’s reputation and customer service, quality of the product or service and availability / range of products.
Make sure you spend some time analysing your competitors, see what they offer that you don’t or how they display information. Also check to see if your prices are competitive.