Videos have grown massively in popularity when it comes to marketing through your website and social media accounts. Many companies are now using video as a form of advertising and showcasing their products and services. This can be a great way to allow your customers to really see what they are buying before committing to a purchase and can give them confidence in the product or service that you offer.
For some companies, video is a great way to introduce the visitors to their premises and to introduce the members of staff. This has been proven to increase enquiries to some business as it gives them a level of trust and understanding. It is great to be able to put a face to a name and gives a customer a more personal experience. You may also want to use video to show how a product is used or to show the results it can have once it has been used. This may be hard to describe without being able to demonstrate.
If you have a product that is three dimensional and you want to show all the angles of it, then video can be a great way to do this. Often this method is used when selling cars or houses.