When contemplating the best way to promote your small business you may ask yourself whether the advantages of having a website are worth the cost as a professionally designed and built website can cost anything from a few hundred pounds to a few thousand whereas to set up a business page on a social media platform is usually free and relatively simple for anyone to do.
Most social media platforms have useful marketing capabilities allowing you to sell products, receive reviews and make money from advertising revenue. Visits to the pages can be tracked and analysed giving you insight into what works and what doesn’t.
The reason why many businesses prefer to have a website solely for their company is control. With your own website you decide what that website looks like and the content of the pages and this is only changed or updated by you or your web designer. If you have a web presence on a social media platform, they can make changes whenever they want which may impact on your business. Should there be a breach of security on these platforms, it is out of your control and could lead to serious implications for your business.