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If you have taken the plunge and decided to set up your own business one of the major considerations will need to be how you are going to market your business effectively so that you see both growth in sales and business and also growth and development of your company. Without a marketing strategy money can be wasted pursuing fruitless leads and on advertising that does not give you the return that you hope for. Any business owner that is serious about increasing their company’s profits needs a marketing plan from the outset.

Depending upon the size and scale of your business the marketing strategy may include a variety of tools that are generally used across many industries, so the trick is to choose the ones that are most suitable to your target client base. For instance, publishing a blog about one aspect of your business is sometimes used as a marketing tool but there is no point in publishing a blog on your business website if no one is going to read it because it is not of interest to your particular clients. Advertising your business on social media has become a popular way to connect with new clients as more and more people of any age use social media on a regular basis. This can be a cost-effective way to get your business brand known and generate new business recommendations and positive reviews. Setting up competitions and free product give-aways can encourage visitors to your social media page to share the page with others potentially expanded the reach of your advertising in the process.

Having a professional looking website for your new business is only the first part of the story when it comes to marketing your business as you may have a brilliant website with all the bells and whistles but if it is not found when someone tries to search for your company online then it is not fulfilling its purpose of bringing in more business. Having effective SEO that is search engine optimisation on your site should help it be found more easily and can result in it being on the first couple of pages on a Google search because let’s face it who scrolls past the first few pages of any internet search they do?

There are ways that you can increase the reach of any marketing strategy by paying for advertising online for example through an Adwords campaign but initially it is better to see what return you achieve with the less expensive methods before investing more money from your marketing budget.

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