Social media can play a massive role in marketing for many business big and small. Having a profile on sites such as Facebook and Twitter can give your customers another way to stay in contact with you and another means of communication. It allows you to share information with them instantly and get quick responses in terms of clicks through to your website.
If you have a business that is actively on the social media sites then you may wish to consider adding a blog to your site. A blog is essentially a list of articles or stories that have been published by the website owners, and contains useful information they think their visitors may find interesting or useful.
When adding content to your social media sites you will want to make the posts quick and to the point. Some sites only give you a limited number of characters you can use. If you add a blog to your site, not only will it help with your search engine optimisation it will also allow you to share the links to the full articles on the social media sites. This will also help build your traffic to your website rather than just your social media pages.