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If you are looking to boost the traffic to your website then you will need to spend some time on your online marketing. Online marketing consists of a number of different elements. Search engine optimisation is one of the main ones and is a way of improving the site to get it to rank higher on the search engines such as Google, Yahoo and Bing.

But should you optimise for all search engines? Each search engine has its own algorithm that it uses when ranking websites. This algorithm is top secret although the search engines will give us advice about what they are looking for when it comes to ranking. Ideally your site should be designed for the customer and if the customer receives a great all round experience then your website should rank high, but often this isn’t quite enough to get to the top of the search engine results pages.