Some marketing avenues produce very quick results and it doesn’t take long to see if it has worked for example, email marketing or pay per click campaigns, which can attract visitors to your site immediately after the adverts have gone live. You may send out an email flyer one day and within a few days you will be able to see how many people have opened it, clicked through and then purchased something off your site. This will allow you to establish a cost per acquisition and see if it is a worthwhile marketing tool for you to use again in the future. Other sorts of marketing, such as Search Engine Optimisation, may take a little longer. You may need to give it six to twelve months to really start to see a benefit from it and even then this benefit may only be small to start with. With SEO you can often improve individual key words a lot quicker by adding new pages that have relevant text to the keyword or phrase. These may only take a week or so to start working.  SEO needs to be built upon and as your competition may also be marketing their business, […] Read more...



The first thing you need to do when setting up a blog is to choose your blogging platform. There are many out there including WordPress and Wix. You will also need to choose a domain name and a hosting company. Many domain companies also offer hosting but you need to check the packages carefully to insure that they will be able to handle the amount of traffic you expect to get and also that they are reliable. Reading reviews of the hosting company is vital to ensuring that you find a good one. There is no point in having a fantastic blog if it is going to be offline often. The next thing to do is to think about the design of your blog. Many blog creation sites such as WordPress have thousands of themes which you can download for free, or you can hose one of the paid for ones if you want a bit more flexibility. If you have a specific design that you want then you will need to contact a web designer to get them to create a bespoke theme for you. Once you theme is live add in any plugins that you may need such […] Read more...



Many websites have banner images that are displayed along the top of their site when you first land on it. These banners may rotate or they may be static. Some companies use these banners to have images of their business, staff members or customer testimonials, other companies use these as a way of updating their visitors or sales that may be happening or the launch of a new product. If you rarely change these banners then repeat visitors will tend to start to ignore them. If you use them for placement of events or sales then you may find they are clicked through a lot more. IF you have your banners on an auto scroll you need to get the timing right, you need to allow enough time for the banners to be read and clicked if needed but not too much time that the visitor leaves the page. Always give the visitor the opportunity to click through from banner to banner so if they miss one they can go back without having to wait for it to come round again. Think very carefully about wording and images that you use on your banners as if done correctly they can […] Read more...



Google Adwords is a pay per click facility that allows you to build up a number of keywords that trigger ads to be displayed on the search engines results and on third party sites (if you chose this option). Many companies invest in Google Adwords and some can see a drastic increase in their visits when the campaigns are running. When setting up an Adwords campaign you need to think very carefully about keywords, your advert, your budget, times of day and days on which it will be shown, where it will link to when clicked and also locations. There are numerous settings in the control panel which you can customise to your requirements. With AdWords, you may want to start off small with one or two ad groups with up to 10 keywords in each. You will need to choose the match type i.e phrase match, exact or broad. Broad match will often get you more visitors but your ad may be showing for searches that are not relevant to your company and therefore you will be charged for the clicks without getting any conversions. It is important to monitor your campaigns regularly and assess how far your budget […] Read more...



Over time it is usual for a website to start to build up broken links. These are usually caused by content being updated or removed and internal links left behind. Sometimes these links are not always easy to see as they may be round an image or within the main bulk of content. There are many programs or even websites you can use to check your website and find out if you have any. Usually it will tell you where the link is found. With this information you can then go in and start to update or remove the broken links. Webmaster Tools also allows you to check for broken links and will show you the number of times and where it is linked from. Broken links can not only be very frustrating for your customers, but can also cause a drop in the search engine rankings. Often your site will not start to recover until all the broken links are fixed and even then it can take time for your site to move back up to where it may have been previously. Some programs will even let you set up alerts so you can see when broken links have […] Read more...



Marketing is a vital part of business and no business can survive without a certain amount of marketing. Some companies may state that they do not do marketing as they find enough custom without having to do so, but the truth is even if they are getting business through word of mouth, it is still a form of advertising and marketing. When marketing a product or service you need to be able to tell the viewer the name of the product or service the benefits or advantages it can give them and how they can find out more or buy it. Bearing this in mind when creating any marketing material will help you stay focused on what is important and how you can turn those people in to customers. If you sell foundation for example then you may say the name of the product, the fact that it offers coverage for up to 12 hours and that it can be bought in your shop with the location listed or an online link. This makes the purchase decision process very straight forward for anyone who is interested. If you have a number of advantages to using your product or service then […] Read more...


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