If you are trying to sell a product or service on your website and allow the customer to complete the payment process then you have an ecommerce website. These types of websites should be designed with the customer in mind, making it easy to complete the purchase and make contact with the business should they have any queries. For a customer to pay for a product or service online then they need o be able to trust your company. Adding logos that apply such as the PayPal logo or Visa Secured Checkout, can help build up that trust. You need to carefully think about the layout of your site, making your products or services easy to find, easy to compare and most importantly, easy to buy. If your website asks the customer for a lot of information during the process or to create an account, you may find that this puts some people off. Ideally give your customers the option to create an account or check out as a guest. If you want people to create an account then give them an advantage of doing so such as being able to track orders, create repeat orders quickly next time etc. […] Read more...



Many companies have some sort of news section on their website. It may be that the news that is displayed on their sites is their own personal news or sometimes it is industry news. Some businesses have a section for both and will also send out newsletters to a regular list of clients or potential customers informing them of new articles that have been posted. There are many reasons as to why it is a good idea to have a news section on your website, but it will only work well for you if you are regularly updating it with fresh, relevant content. The search engines such as Google, tend to favour websites that often update the content on their site whether it be through main pages, news articles or a blog. This shows them that you as a business are active and always trying to offer your customers the most recent and relevant information. Also many customers may be interested in the news section of your site and may even visit you site on a daily / weekly basis to see what is happening. If you always post a news article about major changes within the industry, then you […] Read more...



A website like any design, will over time become out dated. The beauty of the internet is that you do not necessarily have to start all over again and design improvements can be done gradually if needed. Often a company will have a rebrand every few years or so and it is important that these changes are carried thorough to the website. If for example a font used on a logo has been changed, then this should also be reflected on the website to ensure brand consistence. When making any major changes to your website, it is vital that you take a full back up of the site. If you are looking at making changes that will require the site to be offline, then see if you can keep the site running while the changes are done on an offline versions until they are ready to be uploaded causing as little down time as possible.       Read more...



Pay per click campaigns (PPC) can be very helpful especially if you are trying to launch a new product or service and do not want to have to wait for the search engines to index and rank your new pages. Pay per click can be extremely profitable but if it is not set up correctly then it can be very expensive and offer you little return on your investment. Ideally you need to monitor your pay per click campaigns on a regular basis and improve where you can to ensure you are not wasting any of your budget and that you have enough budget to last you through the day. If you have a pay per click campaign set up and fear that it is not performing then I would strongly recommend seeking advice from a professional. They will often charge you a monthly fee to manage your account but this money is often saved quite quickly with the changes they make to the campaigns.   Read more...



A huge amount of businesses now use social media as a part of their marketing strategy. There is a number of popular social media sites that you can use, but the most popular ones for businesses are usually Facebook and Twitter. If you have a business that deals direct with the public then social media can often work especially well for you. It will allow you to connect with individual users on a personal basis. If you offer services to other businesses then social media can still help and should be a part of your marketing strategy. Often it is a great way to build up brand awareness. Business to business companies can help establish and build a brand using the social media sites. The beauty of social media, is that much of it is free, it just takes time which some businesses simply do not have. If this is the case then you could outsource your social media to another company to handle for you.   Read more...



If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both. On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples. Off page or off site optimisation is marketing that you do off your website that is aimed at improving the traffic to your site and your rankings on the search engines. This may be building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success […] Read more...


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