Videos have grown massively in popularity when it comes to marketing through your website and social media accounts. Many companies are now using video as a form of advertising and showcasing their products and services. This can be a great way to allow your customers to really see what they are buying before committing to a purchase and can give them confidence in the product or service that you offer. For some companies, video is a great way to introduce the visitors to their premises and to introduce the members of staff. This has been proven to increase enquiries to some business as it gives them a level of trust and understanding. It is great to be able to put a face to a name and gives a customer a more personal experience. You may also want to use video to show how a product is used or to show the results it can have once it has been used. This may be hard to describe without being able to demonstrate. If you have a product that is three dimensional and you want to show all the angles of it, then video can be a great way to do this. […] Read more...



It can be easy to get carried away with the number of visitors you get to your website and forget that it is not just a numbers game. Yes the more people you attract to the website the more sales and/or enquiries you would expect to get but if you are attracting the wrong type of people then your conversion rates will be awful. Although high traffic can be an indication that your site is performing well, it may not actually produce that much business for you. IF you notice high traffic to your website but are seeing little in terms of an increase in sales or enquiries then you need to start to drill down further to see where the traffic is coming from. Qualifying your audience will possible reduce the number of visitors to your site but will mean the quality will improve. This means that the people that are coming to your website are actually looking for products or services you can offer and therefore are more likely to interact with you rather than landing on a website they don’t want and leaving straight away. You need to have a look at how you are attracting visitors. […] Read more...



If you do not have the time to manage your social media accounts or feel that you do not have enough knowledge to manage the campaigns correctly, then you can chose to outsource it. Many companies are doing this now as they realise the potential social media marketing has and how it can grow their business if done correctly. Missing out on this form of marketing can be costing business potentially a huge amount of business. Knowing what to write on the social media sites and how often to post can be tricky and therefore it is advised to speak to someone in the know who can either offer you training or run the campaigns for you. Most online marketing companies offer a range of packages to suit the individual client’s needs. These are usually based on the size of the business, how much money you want to invest in social media, the competition for your products and service and the geographical reach. If you are serious about marketing then social media should definitely not be ignored, spend some time researching your target audience and seek professional help should you need it to take your business to the next level. Read more...



As the old saying goes, if it isn’t broke don’t fix it and many people apply this to their Pay Per Click campaigns too. When you first set up your ppc campaign it may take a far bit of tweaking until you get it working like you want it too. Setting up a ppc campaign can be fairly easy but setting it up correctly is a whole other story. Ideally you want to get a specialist involved who will be able to guide you through or set up the campaign for you. Over the next few weeks, the campaigns will require various tweaks to get them working and once they are, you do not need to do anything apart from monitor them. If you notice a drop in click through, positioning or conversions then that is the time to revaluate the campaign and see if you can improve it. It may be that there is another competitor come on the scene and you need to increase you cost per click limit, or possibly that you have changed your website around and need to change the destination ULR’s. The important thing is to constantly monitor how the campaign is running and […] Read more...



A blog can be a great way to get traffic to your website and the more visitors you have the better. You can of course try other methods of increasing the traffic to your site such as using paid for advertising, mass emailing or spamming other sites with links to yours. This can be expensive, time consuming and often has little results apart from the paid advertising, but eventually when your money runs out so does the traffic to your site. By building a blog it allows you to add huge amounts of additional content without clogging up your main pages and navigation. It’s a chance to get some great key phases in to your site that people may be searching for and not only get your blog read but your main site viewed. If for example someone types in “what is the best book for a 5 year old” and you have written a post with that title then the chances are it may show up on Google. Within the blog post you can then put links in to relevant books that you sell to make it easier for the visitor to purchase the books they have just read […] Read more...



If you are trying to sell a product or service on your website and allow the customer to complete the payment process then you have an ecommerce website. These types of websites should be designed with the customer in mind, making it easy to complete the purchase and make contact with the business should they have any queries. For a customer to pay for a product or service online then they need o be able to trust your company. Adding logos that apply such as the PayPal logo or Visa Secured Checkout, can help build up that trust. You need to carefully think about the layout of your site, making your products or services easy to find, easy to compare and most importantly, easy to buy. If your website asks the customer for a lot of information during the process or to create an account, you may find that this puts some people off. Ideally give your customers the option to create an account or check out as a guest. If you want people to create an account then give them an advantage of doing so such as being able to track orders, create repeat orders quickly next time etc. […] Read more...


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