Facebook has been around for some time now and when it was first launched it was only really used by the individual looking to connect with old friends. Over the last few decades it has evolved a lot and is now a great platform for marketing a business. It is relatively easy platform to use and to start you need to create a profile that customers can find. Ou need to add as much information as possible to your profile such as opening hours, images, location (if you have a physical address) and contact details. If you sell products or services you may even want to list these too. Engaging with your customers can be a little tricky and also time consuming. You may not know how to go about gaining followers or creating content that is interesting to your readers and gets them to complete an action. Often creating competitions where you ask people to like and share your page or post is a great way to build up a community of followers quickly. If you run a small business anywhere in the UK and would like help to build your business on the social media marketing platform, then […] Read more...



Pay per click campaigns such as google AdWords and Facebook ads can work really well for a number of different businesses. They can seem fairly straightforward to set up but if not done correctly you may find that you miss out on a huge number of opportunities or that you are wasting your budget. Although you can read about all the different options and the best way to set up these types of ads, often to get the most out of your campaign, you should try and enlist the help of an expert. They will have experience in setting up pay per click campaigns and also in managing them. Lots of people set up a campaign and then don’t bother revisiting it to see how it is doing. This is vital, as after a few days you can start to see results and whether it is working or not. This allows you to tweak and change it before you have spent too much money on it. Keeping on top of your campaigns is essential and if you do not have time to do it then you would be wise to look to our source it to someone else who has […] Read more...



Facebook is a great marketing tool to promote your business and website. It can be used in numerous ways, some of which are free some may cost. Many businesses have a profile on Facebook that they use to promote new products or services they offer or to inform people of an event that is coming up. It is so vast that it can become a little overwhelming if you don’t really know exactly what you are doing. Facebook ads are paid for adverts. When setting up the ad campaign, there are a lot of options to choose from and it is often suggested that you use a profession. You need to first understand the structure of how the ad system works. At the top level you have campaigns, then within these campaigns you can create multiple ad sets and then within each ad set you can set up several ads. Ads within the same ad set will use the same settings such as budget and where you choose to drive the traffic to. If you want to run an ad with different settings then you need to first create a new ad set then a new ad within that. Read more...



If you have or are thinking of setting up a directory website then you need to think carefully about how to market it. It is often said that you need a large budget to start marketing a directory website as you not only need to market to the people who you want to use the site to find businesses they want but also to the businesses to list on the directory in the first place. Often it is a bit of a catch 22 situation, as no one is going to want to pay a premium price to list on a directory that has no traffic to it, but you are not going to get traffic to the site if the directory is empty. You need to devise a marketing plan and one that has different ideas that you can explore should one of the other ones not work. For example, if you decide that you are ging to offer a listing on your website at a reduced price for the first three months, then you need to consider what you are going to do if that is not enough to entice people in. It may be that you instead […] Read more...



Recently the competition for companies to get new business and succeed financially is great so it is important that the marketing strategy for any business is effective. One of the main considerations will be how to promote the business in such a way as to maximise profits and to grow the potential client base so that the company achieves growth and the company’s potential is realised. So, what are the important factors to consider and how do business owners decide where best to spend the marketing budget? Having a business website is possibly the most effective marketing tool for most companies as once effectively optimised a website should attract clients to the business and convert clicks to sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move. A fast-growing platform that can be utilised to boost the marketing potential of any business is social media and links should be built into the social media business page so that visitors are directed to the business website and also from the website to the social media page. In this way products and services can be […] Read more...



For any business it is important to not only have a business website but that the website does its job which is to bring in new business. The website homepage is the first encounter many potential clients will have with your business, so it is crucial that this first impression is a positive one. Web design has many features such as colour themes, different fonts and images and of course the text but it is important that the during that first encounter the visitor has they are encouraged to not only stay on the site but click through to other pages. The homepage should have the name of your brand and your company logo in a prominent position, and this should also appear on each page thereafter so that your brand is being viewed multiple times by potential clients. The navigation links from the homepage should be distinct in the header and will give the visitor to your site a view of the content of the website instantly. Call to action buttons can be used as a feature on your homepage enabling potential clients to click through to contact forms, price lists or galleries by clicking on buttons with text […] Read more...


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