A career as a web developer can be a lucrative career to embark on as an effective website that is optimised to increase sales is essential for any forward thinking business owner and therefore the demand for good web developers is great. Choosing a career in web development is a popular choice for many young people interested in IT and so a website development course can be a good first step for those seeking to understand how websites are constructed whilst also gaining knowledge about the use of graphics, content and videos on websites. The websites that are being developed today have become more and more sophisticated both in the wide range of features they have and the visuals they incorporate. The challenge for any web developer is to make the website you develop different to those out there so that it stands out from the crowd and is successful in promoting the company and bringing in new business so learning how to do this by completing a website development course is of paramount importance. As in a lot of professions getting the relevant qualifications is only part of the story as the real learning begins when you are actually […] Read more...



It is, some would say vital to the success of any business that target clients are reaching your business website and not only visiting it but clicking through to products and services but who are your target clients? Target clients are usually described as a group of people who are considered to be specifically interested in your products and services and as such are the people who you need to find your website amongst the many websites online. A good place to begin this process is to arrange a meeting with a professional web designer to discuss your options as they will be able to advise you on the most cost-effective way of achieving your aim. Once the business marketing budget has been discussed, most web designers will be able to provide a website to fit your budget. They will also help you to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages on your website. The web designer may also be able to direct you to a web developer will be able to further enhance your site to optimise it using search engine optimisation strategies. They will […] Read more...



If you have taken the plunge and decided to set up your own business one of the major considerations will need to be how you are going to market your business effectively so that you see both growth in sales and business and also growth and development of your company. Without a marketing strategy money can be wasted pursuing fruitless leads and on advertising that does not give you the return that you hope for. Any business owner that is serious about increasing their company‚Äôs profits needs a marketing plan from the outset. Depending upon the size and scale of your business the marketing strategy may include a variety of tools that are generally used across many industries, so the trick is to choose the ones that are most suitable to your target client base. For instance, publishing a blog about one aspect of your business is sometimes used as a marketing tool but there is no point in publishing a blog on your business website if no one is going to read it because it is not of interest to your particular clients. Advertising your business on social media has become a popular way to connect with new clients […] Read more...



Most charities are eager to raise funds in order to support the people, groups and organisations that they were set up to help. There are a variety of ways that different charities fundraise from running lotteries, holding events or selling merchandise but an effective way of raising awareness of a charity and inviting donations is to have a website. Although the cost of setting up a website may seem prohibitive initially, it should be seen as an investment resulting in increased income for the charity over time. A simple website need not cost a fortune and can always be added to at a later date. Some web designers have a fixed price option for a straightforward website with approximately five pages which can include pages about the charity, how someone can get involved with fundraising and success stories about people that have been helped in the past. It may be that there is someone already involved in the charity who would be willing to set up a website by using one of the many online website templates that are available. This could be a good idea especially if the website is solely about providing information for visitors to the site […] Read more...



It is vitally important for a business to have a web presence currently and although there are still some companies that rely on social media business pages to promote their local business ventures, a website can usually generate more business and hopefully result in the expansion and development of the company. Designing and developing a business website to maximise potential clients is a skilful task. You may have the skills to attempt this yourself as there are many online sites that give a step-by-step guide to building your own simple website however utilising the services of a web designer will probably give you a more professional looking website and a web developer will ensure that your site is working efficiently. Although this will incur extra costs, the resulting increase in business will hopefully offset this. The first impression that a visitor to your site will have will be the website home page and so this should be attractive and clear so that visitors can see links to relevant pages and contact information. A link to a map showing the location of your business can be useful especially if your business is usually carried out face to face with clients at […] Read more...



Some businesses are facing an unparalleled fall in sales and demand due to the ongoing pandemic crisis and many business owners may be wondering about the wisdom of spending money on marketing at present however this might just be the time to reflect on the success of former marketing strategies and to plan new strategies for the future. Spending time analysing sales data about a business is worthwhile as examining how well the company is performing by looking at the figures and comparing them to previous years can help inform future plans such as how to get the company back up and running once things return to normal. If the business has been forced to close it is important to find out whether there is any financial help and support that can be accessed as this can provide a much-needed income for the business. The business costs can also be analysed to see if savings can be made on premises or staffing levels. As many workers have found it beneficial to work remotely from home it may be that large office space is no longer required. As long as the company can keep going in some capacity be that solely […] Read more...


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