Most charities are eager to raise funds in order to support the people, groups and organisations that they were set up to help. There are a variety of ways that different charities fundraise from running lotteries, holding events or selling merchandise but an effective way of raising awareness of a charity and inviting donations is to have a website. Although the cost of setting up a website may seem prohibitive initially, it should be seen as an investment resulting in increased income for the charity over time. A simple website need not cost a fortune and can always be added to at a later date. Some web designers have a fixed price option for a straightforward website with approximately five pages which can include pages about the charity, how someone can get involved with fundraising and success stories about people that have been helped in the past. It may be that there is someone already involved in the charity who would be willing to set up a website by using one of the many online website templates that are available. This could be a good idea especially if the website is solely about providing information for visitors to the site […] Read more...



It is vitally important for a business to have a web presence currently and although there are still some companies that rely on social media business pages to promote their local business ventures, a website can usually generate more business and hopefully result in the expansion and development of the company. Designing and developing a business website to maximise potential clients is a skilful task. You may have the skills to attempt this yourself as there are many online sites that give a step-by-step guide to building your own simple website however utilising the services of a web designer will probably give you a more professional looking website and a web developer will ensure that your site is working efficiently. Although this will incur extra costs, the resulting increase in business will hopefully offset this. The first impression that a visitor to your site will have will be the website home page and so this should be attractive and clear so that visitors can see links to relevant pages and contact information. A link to a map showing the location of your business can be useful especially if your business is usually carried out face to face with clients at […] Read more...



Some businesses are facing an unparalleled fall in sales and demand due to the ongoing pandemic crisis and many business owners may be wondering about the wisdom of spending money on marketing at present however this might just be the time to reflect on the success of former marketing strategies and to plan new strategies for the future. Spending time analysing sales data about a business is worthwhile as examining how well the company is performing by looking at the figures and comparing them to previous years can help inform future plans such as how to get the company back up and running once things return to normal. If the business has been forced to close it is important to find out whether there is any financial help and support that can be accessed as this can provide a much-needed income for the business. The business costs can also be analysed to see if savings can be made on premises or staffing levels. As many workers have found it beneficial to work remotely from home it may be that large office space is no longer required. As long as the company can keep going in some capacity be that solely […] Read more...



When a company launches a business website, they may find that it takes a few months to get the website functioning effectively so that it is bringing in new business so how can a company boost traffic to their website and start seeing the benefits of having a presence online? Probably the most effective strategy when aiming to generate more traffic to a website and ultimately more business is by using search engine optimisation or SEO. The vast majority of people use a search engine when looking for services or products so by using keywords and phrases on the website search engines will direct searches to your website pages and hopefully generate new business. It is important to get your website known and Email marketing is one way to do this. It can be highly effective if the right clients are targeted and is a low-cost way of promoting a business and encouraging potential customers to visit your site and subscribe. Having links on the website to social media platforms is another way of potentially increasing traffic to your website as for many people now a days this is the first place they look when thinking of buying products and […] Read more...



With most of the shops still closed at present, online shopping for Christmas gifts, food and decorations has soared. This time of year is always very busy  for many retailers anyway but for some it is now their only way to trade. Christmas marketing campaigns by the major retail brands have become more elaborate year on year, with social media now playing an integral part in this. These large companies compete for the best Christmas ad and often use social media sites to stir up interest and to get their viewers exciting and discussing it. Social media can be an extremely useful marketing too and many sites offer a free way to advertise your business. If you have products that are ideal for the festive season or that you want to put on sale, then taking advantage of Black Friday and Cyber Monday will often see an increase in your profits. This may be a lifeline for many businesses who have had to close twice due to lockdown restrictions in England. If you are a small business owner you may feel that you cannot compete around Christmas time, but social media will allow you to get noticed along with some […] Read more...



With the Covid outbreak bringing in lots of different restrictions in the UK and throughout the rest of the world, many businesses are having to revisit their websites to try and ensure that it is as easy and straight forward as possible for people to continue to do business with them. If for example you owe a car garage and find that less and less people are coming into the showroom due to risk of infection, then you need to try and bring the showroom to them. You may decide to do video updates on your website when you have a new batch of cars come in for sale and allow one to one video calls where you can show someone round the car in detail virtually. You might also consider taking the car to them at their home so they can come out and inspect the vehicle without coming in to contact with lots of other people. The more options you give to people to allow them to do business with you the more likely you are to retain your customers and even attract new ones. Make sure that you take advantage of the social media sites such as […] Read more...


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