If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both. On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples. Off page or off site optimisation is marketing that you do off your website that is aimed at improving the traffic to your site and your rankings on the search engines. This may be building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success […] Read more...



If you are looking to boost the traffic to your website then you will need to spend some time on your online marketing. Online marketing consists of a number of different elements. Search engine optimisation is one of the main ones and is a way of improving the site to get it to rank higher on the search engines such as Google, Yahoo and Bing. But should you optimise for all search engines? Each search engine has its own algorithm that it uses when ranking websites. This algorithm is top secret although the search engines will give us advice about what they are looking for when it comes to ranking. Ideally your site should be designed for the customer and if the customer receives a great all round experience then your website should rank high, but often this isn’t quite enough to get to the top of the search engine results pages.   Read more...



Ideally you should add a blog to your website if you have enough content to be able to update it on a weekly or monthly basis. Adding a blog to a website is differs depending on what system your site has been built with. To add a blog you will need to contact your web developer to build it for you. You should be able to have access to upload new articles on the blog without having to send them to the developer every time. If you are using WordPress, then it should be straight forward to install a blog page. The blog can be stand alone or within your current site. If your site uses a custom theme then you may have to get your developer to make some changes to the layout, especially if you want a feed for your latest posts on the home page for example. ­ Read more...



Competition is fiercer than ever today, and to succeed, your company needs to provide information to investors, clients, media, and the general public to keep your profile high. Telling your company’s story and telling it well is a key to building your brand and increasing your success. By having marketing collateral items (like newsletters, brochures, and press kits) on hand, you’re prepared for every opportunity to tell people about your business in an inviting, engaging manner. Brands are built step by step, and being ready to give your company’s story in any situation helps you take the necessary steps toward a higher profile in your industry.  What Marketing Collateral Products Do You Need? Needs vary somewhat based on what kind of business you have, but in general, a good Northampton marketing collateral collection should include: Company fact sheet Product or services fact sheet Mission statement Bios of key personnel Client list Press kit Read more...



A blog is used for a number of purposes on a website. It may be that you have useful information that you want to talk about but do not want to clutter up the main navigation of your website or it simply may be there for search engine optimisation purposes. The reason people use a blog for search engine optimisation is to get new, fresh, relevant content on the site. Knowing what to blog about can be hard for some, as you may not know exactly what your visitors will want to read. I see a blog as a place to show a bit of personality. It is nice for a blog to be a little more informal than your website. Talk about relevant news relating to your business, either within your own company or regarding your manufacturers. Keep it light hearted and interesting. Some people allow people to add comments to a blog, if you are going to do this then make sure that you approve each comment before it goes live on your website. Read more...



A question that comes up time and time again is, “who owns the copyright to a website design?” The law states that the person that did the design owns the copyright, so this would mean it is the designer, but if you are a client paying for a bespoke design, then morally the design copyright should belong to the client. Most designers will stipulate that any graphical design work they do for a client i.e. logos etc are owned by them until full payment is received at which time the copyright will pass over to the client. It is vital to confirm all of this upfront and ideally in writing as there have been a few cases of designers suing clients for use of their graphics without consent. If the design is a template then this cannot be copyrighted as the design is not bespoke and therefore already belongs to the original person that created it.     Read more...


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