Whether you are looking for information about something online or whether you are looking for a product or service your initial impression of the website you visit gives you an insight into the business and its ethos so it is essential that as a web designer you choose the best images on your home page to convey your brand in a positive way. When you are choosing images or photographs to use on your website, be aware that you can only use images that are copyright free unless you are happy to pay for the right to use them. Stock image sites often charge a one-off fee for their images whilst other sites charge for each single use or charge you a fixed price to allow you to use the images for a restricted time. A more cost-effective option is to use images that are in the public domain or those that have a creative commons license as these can be used freely. Another alternative is to use your own images as this is a good way to give your visitors a more personal inside view into your business location and meet your staff. It goes without saying that the […] Read more...



The world of marketing is ever changing and advancing and it is important to try and keep up with the times and progress your online marketing at the same time. One of the newer forms of digital marketing to hit the market is video brochures. This a basically a traditional printed brochure that incorporates an LCD screen that plays a video. This is a great way to interact with your customers on a more personal level. Not only does this save on paper and printing costs but it easily allows you to update/ make changes to the brochure instantly if you need to. The beauty of these brochures are you can allow people to download then to their deice to then browse at their leisure, even if they have no internet connection. You can even add videos in to your brochure and the option to view products from a 360 degree angle. These videos can even be personalised to each customer with a “Hello Mr Jones” for example. The future is full of new and exciting technological advances that will soon become a big part of our daily lives and we never quite know where it is going to lead […] Read more...



As a business owner you should already be familiar with branding but have you got a solid brand strategy and do you fully understand what it means? A brand is something a company or business has which is not just their logo, wording, designs, products, it’s much more. Most companies that have a brand have a branding strategy to make sure that they have a mix of short term and long term goals focusing on how they are going to build up their brand. You need to make sure your goals have specific dates or time frames in which they should be completed. You also need to make sure that any goals you set are realistic and achievable.  You need to make sure that your brand not only explains the purpose of your business but also that it differentiates you from your competitors as this is what will get you sales. With consumers always on the lookout for product or service that is not only reliable but also within their budget, price and guarantees is always a must. Once you have a recognised brand you will find it a lot easier to bring new products or services to market. Read more...



When trying to promote your small business it is important to get good value for money and obtain the best results possible within your budget. If possible, it is a good idea to have a web presence either in the form of a website or a page on one of the social media platforms because this is usually the first port of call for potential customers. If you decide to go down the route of creating a website to promote your business you could either use one of the free applications that enable you to use a template to design and create your own website or you can employ the services of a web designer. The latter will probably give your website a more professional look and will possibly be designed to contain key words that will improve the ranking of your site on search engines. Many web designers will be able to advice you on search engine optimisation if required. Should you want to concentrate on promoting your business through social media you will find that the costs are minimal, and the maintenance is much more user friendly. If you are targeting local areas for your business marketing social […] Read more...



When contemplating the best way to promote your small business you may ask yourself whether the advantages of having a website are worth the cost as a professionally designed and built website can cost anything from a few hundred pounds to a few thousand whereas to set up a business page on a social media platform is usually free and relatively simple for anyone to do. Most social media platforms have useful marketing capabilities allowing you to sell products, receive reviews and make money from advertising revenue. Visits to the pages can be tracked and analysed giving you insight into what works and what doesn’t. The reason why many businesses prefer to have a website solely for their company is control. With your own website you decide what that website looks like and the content of the pages and this is only changed or updated by you or your web designer. If you have a web presence on a social media platform, they can make changes whenever they want which may impact on your business. Should there be a breach of security on these platforms, it is out of your control and could lead to serious implications for your business. Read more...



A subdomain is an additional part to your main domain name. Subdomains are usually created to organise and navigate to different sections of your website. A normal domain would be example.co.uk where as a sub domain would be xxx.example.co.uk with the xxx’s being replaced with something such as Store.  What are the benefits of using a sub domain and do you need them for your website? You may have a section of your website that is large enough for you to create a mini standalone site such as an online store. You might want to be able to make bigger changes to this without affecting the rest of the site. If you build a shop on a sub domain you will find it easies to make the changes you need whilst keeping the other sections of the site as they are. The sub domain site will need to contain search engine friendly content and assets such as meta date which should be unique to that specific page. Once live and indexed you can actually gain better results by having a site that is completely tailored to a specific subject rather than trying to get one page ranked well on your […] Read more...


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