It is vitally important in this difficult time for businesses to promote your company, products and services as effectively as you can within the limits of your marketing budget, so what is the most effective way of doing this without spending a fortune? The central aspect for any business is to get the company brand recognised by the previously identified target audience. Advertising via social media is an effective way to do this as it is simple to establish and maintain a social media business page. Videos can be easily uploaded to show product usage and range whilst customer review videos can be used to convey positive comments from previous clients. If you are able to record the video yourself then you avoid the cost of paying someone to do this for you. Special incentives can be offered if people like and share the page such as entry into a competition to win products and in this way the company brand awareness is promoted. It may be that you decide it would benefit your business to have a website alongside your other advertising. There are many online tutorials available on how to build your own website  with step by step […] Read more...



It is evident when searching the internet and visiting websites that video has become a commonplace feature in most successful advertising campaigns but is it vital for your business and what are the financial implications? Television advertising has been the key to promoting brands to the general population for a number of years now, but it is a costly undertaking that your business may not be able to justify. In recent years with the increasing number of social media platforms available to us there is a more cost-effective way of using video to promote and grow businesses. The type of advertising video that you will need will largely be dependent upon the business you are in. For example, if you are selling a product then a demonstration of the product and its capabilities would be helpful but if you are offering a service, then video footage of customer reviews would be more suitable. An important thing to remember is that the video footage needs to capture the potential client’s interest without being overly long and be relevant to the product or service that you are promoting. The costs involved in producing video to advertise your business can be minimised by […] Read more...



When you are carrying out work on your website either general maintenance or uploading new content and you continually have problems with the speed of your internet it can be very time consuming. Sometimes reporting the issue to your service provider can lead to a resolution but there are other strategies that can be tried. If your router is more than five years old, it may need updating which can be done quite simply by contacting your provider who will be able to check whether the router is working properly. Where the router is positioned could also create a problem as nearby electrical devices can cause interference with the Wi-Fi signal. Although moving it may be difficult, a computer engineer should be able to re-site the router in a better place thus improving the signal. A signal booster which plugs into a power socket and into the back of the router uses your wired power supply to channel internet reception and is often used when the router is in a different room to your computer. A further possible reason for your internet speed running slowly is that there are too many people in your household using the internet at the […] Read more...



Whether you are looking for information about something online or whether you are looking for a product or service your initial impression of the website you visit gives you an insight into the business and its ethos so it is essential that as a web designer you choose the best images on your home page to convey your brand in a positive way. When you are choosing images or photographs to use on your website, be aware that you can only use images that are copyright free unless you are happy to pay for the right to use them. Stock image sites often charge a one-off fee for their images whilst other sites charge for each single use or charge you a fixed price to allow you to use the images for a restricted time. A more cost-effective option is to use images that are in the public domain or those that have a creative commons license as these can be used freely. Another alternative is to use your own images as this is a good way to give your visitors a more personal inside view into your business location and meet your staff. It goes without saying that the […] Read more...



The world of marketing is ever changing and advancing and it is important to try and keep up with the times and progress your online marketing at the same time. One of the newer forms of digital marketing to hit the market is video brochures. This a basically a traditional printed brochure that incorporates an LCD screen that plays a video. This is a great way to interact with your customers on a more personal level. Not only does this save on paper and printing costs but it easily allows you to update/ make changes to the brochure instantly if you need to. The beauty of these brochures are you can allow people to download then to their deice to then browse at their leisure, even if they have no internet connection. You can even add videos in to your brochure and the option to view products from a 360 degree angle. These videos can even be personalised to each customer with a “Hello Mr Jones” for example. The future is full of new and exciting technological advances that will soon become a big part of our daily lives and we never quite know where it is going to lead […] Read more...



As a business owner you should already be familiar with branding but have you got a solid brand strategy and do you fully understand what it means? A brand is something a company or business has which is not just their logo, wording, designs, products, it’s much more. Most companies that have a brand have a branding strategy to make sure that they have a mix of short term and long term goals focusing on how they are going to build up their brand. You need to make sure your goals have specific dates or time frames in which they should be completed. You also need to make sure that any goals you set are realistic and achievable.  You need to make sure that your brand not only explains the purpose of your business but also that it differentiates you from your competitors as this is what will get you sales. With consumers always on the lookout for product or service that is not only reliable but also within their budget, price and guarantees is always a must. Once you have a recognised brand you will find it a lot easier to bring new products or services to market. Read more...


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