When a company launches a business website, they may find that it takes a few months to get the website functioning effectively so that it is bringing in new business so how can a company boost traffic to their website and start seeing the benefits of having a presence online? Probably the most effective strategy when aiming to generate more traffic to a website and ultimately more business is by using search engine optimisation or SEO. The vast majority of people use a search engine when looking for services or products so by using keywords and phrases on the website search engines will direct searches to your website pages and hopefully generate new business. It is important to get your website known and Email marketing is one way to do this. It can be highly effective if the right clients are targeted and is a low-cost way of promoting a business and encouraging potential customers to visit your site and subscribe. Having links on the website to social media platforms is another way of potentially increasing traffic to your website as for many people now a days this is the first place they look when thinking of buying products and […] Read more...
With most of the shops still closed at present, online shopping for Christmas gifts, food and decorations has soared. This time of year is always very busy for many retailers anyway but for some it is now their only way to trade. Christmas marketing campaigns by the major retail brands have become more elaborate year on year, with social media now playing an integral part in this. These large companies compete for the best Christmas ad and often use social media sites to stir up interest and to get their viewers exciting and discussing it. Social media can be an extremely useful marketing too and many sites offer a free way to advertise your business. If you have products that are ideal for the festive season or that you want to put on sale, then taking advantage of Black Friday and Cyber Monday will often see an increase in your profits. This may be a lifeline for many businesses who have had to close twice due to lockdown restrictions in England. If you are a small business owner you may feel that you cannot compete around Christmas time, but social media will allow you to get noticed along with some […] Read more...
With the Covid outbreak bringing in lots of different restrictions in the UK and throughout the rest of the world, many businesses are having to revisit their websites to try and ensure that it is as easy and straight forward as possible for people to continue to do business with them. If for example you owe a car garage and find that less and less people are coming into the showroom due to risk of infection, then you need to try and bring the showroom to them. You may decide to do video updates on your website when you have a new batch of cars come in for sale and allow one to one video calls where you can show someone round the car in detail virtually. You might also consider taking the car to them at their home so they can come out and inspect the vehicle without coming in to contact with lots of other people. The more options you give to people to allow them to do business with you the more likely you are to retain your customers and even attract new ones. Make sure that you take advantage of the social media sites such as […] Read more...
It is vitally important in this difficult time for businesses to promote your company, products and services as effectively as you can within the limits of your marketing budget, so what is the most effective way of doing this without spending a fortune? The central aspect for any business is to get the company brand recognised by the previously identified target audience. Advertising via social media is an effective way to do this as it is simple to establish and maintain a social media business page. Videos can be easily uploaded to show product usage and range whilst customer review videos can be used to convey positive comments from previous clients. If you are able to record the video yourself then you avoid the cost of paying someone to do this for you. Special incentives can be offered if people like and share the page such as entry into a competition to win products and in this way the company brand awareness is promoted. It may be that you decide it would benefit your business to have a website alongside your other advertising. There are many online tutorials available on how to build your own website with step by step […] Read more...
It is evident when searching the internet and visiting websites that video has become a commonplace feature in most successful advertising campaigns but is it vital for your business and what are the financial implications? Television advertising has been the key to promoting brands to the general population for a number of years now, but it is a costly undertaking that your business may not be able to justify. In recent years with the increasing number of social media platforms available to us there is a more cost-effective way of using video to promote and grow businesses. The type of advertising video that you will need will largely be dependent upon the business you are in. For example, if you are selling a product then a demonstration of the product and its capabilities would be helpful but if you are offering a service, then video footage of customer reviews would be more suitable. An important thing to remember is that the video footage needs to capture the potential client’s interest without being overly long and be relevant to the product or service that you are promoting. The costs involved in producing video to advertise your business can be minimised by […] Read more...
When you are carrying out work on your website either general maintenance or uploading new content and you continually have problems with the speed of your internet it can be very time consuming. Sometimes reporting the issue to your service provider can lead to a resolution but there are other strategies that can be tried. If your router is more than five years old, it may need updating which can be done quite simply by contacting your provider who will be able to check whether the router is working properly. Where the router is positioned could also create a problem as nearby electrical devices can cause interference with the Wi-Fi signal. Although moving it may be difficult, a computer engineer should be able to re-site the router in a better place thus improving the signal. A signal booster which plugs into a power socket and into the back of the router uses your wired power supply to channel internet reception and is often used when the router is in a different room to your computer. A further possible reason for your internet speed running slowly is that there are too many people in your household using the internet at the […] Read more...
