When trying to promote your small business it is important to get good value for money and obtain the best results possible within your budget. If possible, it is a good idea to have a web presence either in the form of a website or a page on one of the social media platforms because this is usually the first port of call for potential customers. If you decide to go down the route of creating a website to promote your business you could either use one of the free applications that enable you to use a template to design and create your own website or you can employ the services of a web designer. The latter will probably give your website a more professional look and will possibly be designed to contain key words that will improve the ranking of your site on search engines. Many web designers will be able to advice you on search engine optimisation if required. Should you want to concentrate on promoting your business through social media you will find that the costs are minimal, and the maintenance is much more user friendly. If you are targeting local areas for your business marketing social […] Read more...



When contemplating the best way to promote your small business you may ask yourself whether the advantages of having a website are worth the cost as a professionally designed and built website can cost anything from a few hundred pounds to a few thousand whereas to set up a business page on a social media platform is usually free and relatively simple for anyone to do. Most social media platforms have useful marketing capabilities allowing you to sell products, receive reviews and make money from advertising revenue. Visits to the pages can be tracked and analysed giving you insight into what works and what doesn’t. The reason why many businesses prefer to have a website solely for their company is control. With your own website you decide what that website looks like and the content of the pages and this is only changed or updated by you or your web designer. If you have a web presence on a social media platform, they can make changes whenever they want which may impact on your business. Should there be a breach of security on these platforms, it is out of your control and could lead to serious implications for your business. Read more...



A subdomain is an additional part to your main domain name. Subdomains are usually created to organise and navigate to different sections of your website. A normal domain would be example.co.uk where as a sub domain would be xxx.example.co.uk with the xxx’s being replaced with something such as Store.  What are the benefits of using a sub domain and do you need them for your website? You may have a section of your website that is large enough for you to create a mini standalone site such as an online store. You might want to be able to make bigger changes to this without affecting the rest of the site. If you build a shop on a sub domain you will find it easies to make the changes you need whilst keeping the other sections of the site as they are. The sub domain site will need to contain search engine friendly content and assets such as meta date which should be unique to that specific page. Once live and indexed you can actually gain better results by having a site that is completely tailored to a specific subject rather than trying to get one page ranked well on your […] Read more...



If you are thinking of having a website created or want to have your current one updated, then you need to think carefully about who you will use. You may already have had recommendations of a company or an individual or even met them at a networking event or other times you may scorer the internet to find someone. There is often a wide selection of programmers you can use, some of whom are self employed and others who work for a large organisation. Self employed programmers tend to be slightly cheaper and you may be able to find someone who is local to you. There are many advantages to using a local web designer and programmer. It can make it easier when it comes to discussing ideas and passing material between each other. If you use a freelancer or someone who is self-employed, then you may find that the project takes a little longer as they will often have other projects that they will be working on. It is always worth doing a bit of research to see if you can find any reviews on them and find examples of their work.  You need to obtain a few quotes […] Read more...



If you are thinking of ways in which you can improve your organic listings on the search engines then you may consider link building. Link building is a technique that has been done for a number of years and can prove quite successful but you do need to take car as Google strongly advises that all links to your site should be natural and not paid for. It states that if they are paid for or obvious link building for SEO purposes then they will not be counted and could actually have a negative effect on your site. Links can help towards this as they essentially count as a vote for your website and the search engines like to promote popular websites. Despite Googles suggestions many SEO companies will actually buy links in order to build this profile up. Years ago this was done by bulk buying links from other websites, not really paying much attention to the site they were coming from but SEO experts are now realising that they need to be a bit more picky about who links to their site. Ideally you want to build up as many natural links as possible, so if you are […] Read more...



All businesses need to have an online presence in order to be able to compete on a number of platforms. If you do not currently have a website you may have no idea how much it will cost to have one built and the ongoing running costs.   The costs of websites range drastically in price from a few hundred pounds upwards into the tens of thousands of pounds depending on what it needs to be able to do and how big the website will be in terms of the number of pages or products. Some companies will even build a website for free and then charge you a small monthly management fee. In some regards you do often get what you pay for, i.e. if you chose to have a website that only costs £300 the chances are you will be getting a template website that will not have much flexibility in terms of what you can change or add to the site in the future. You may also find it difficult to get these sorts of websites ranked on the search engines such as Google etc as they are often not built with search engine optimisation in mind. […] Read more...


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