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Many of us have a website designed, have a look through the pages and read the content and then leave it up to the lap of the gods to see if it does well. If you have an active web marketing agency looking after the site for you then they should be talking to you on a weekly or monthly basis of changes and improvements that you should be considering.

If you find that your site is not performing as well as you had hoped either from a conversions point of view or from the number of visitors that are leaving the site too quickly, then I would recommend testing your website yourself. Click through the site as if you have never seen it before and see if you come across any issues, it may also be a good idea to ask friends of family that haven’t used your site before to have a go and give you feedback on their experiences as this is potentially a similar experience to what your visitors are getting and their feedback is vital.