If you have or are thinking of setting up a directory website then you need to think carefully about how to market it. It is often said that you need a large budget to start marketing a directory website as you not only need to market to the people who you want to use the site to find businesses they want but also to the businesses to list on the directory in the first place. Often it is a bit of a catch 22 situation, as no one is going to want to pay a premium price to list on a directory that has no traffic to it, but you are not going to get traffic to the site if the directory is empty. You need to devise a marketing plan and one that has different ideas that you can explore should one of the other ones not work. For example, if you decide that you are ging to offer a listing on your website at a reduced price for the first three months, then you need to consider what you are going to do if that is not enough to entice people in. It may be that you instead […] Read more...



Recently the competition for companies to get new business and succeed financially is great so it is important that the marketing strategy for any business is effective. One of the main considerations will be how to promote the business in such a way as to maximise profits and to grow the potential client base so that the company achieves growth and the company’s potential is realised. So, what are the important factors to consider and how do business owners decide where best to spend the marketing budget? Having a business website is possibly the most effective marketing tool for most companies as once effectively optimised a website should attract clients to the business and convert clicks to sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move. A fast-growing platform that can be utilised to boost the marketing potential of any business is social media and links should be built into the social media business page so that visitors are directed to the business website and also from the website to the social media page. In this way products and services can be […] Read more...



For any business it is important to not only have a business website but that the website does its job which is to bring in new business. The website homepage is the first encounter many potential clients will have with your business, so it is crucial that this first impression is a positive one. Web design has many features such as colour themes, different fonts and images and of course the text but it is important that the during that first encounter the visitor has they are encouraged to not only stay on the site but click through to other pages. The homepage should have the name of your brand and your company logo in a prominent position, and this should also appear on each page thereafter so that your brand is being viewed multiple times by potential clients. The navigation links from the homepage should be distinct in the header and will give the visitor to your site a view of the content of the website instantly. Call to action buttons can be used as a feature on your homepage enabling potential clients to click through to contact forms, price lists or galleries by clicking on buttons with text […] Read more...



A career as a web developer can be a lucrative career to embark on as an effective website that is optimised to increase sales is essential for any forward thinking business owner and therefore the demand for good web developers is great. Choosing a career in web development is a popular choice for many young people interested in IT and so a website development course can be a good first step for those seeking to understand how websites are constructed whilst also gaining knowledge about the use of graphics, content and videos on websites. The websites that are being developed today have become more and more sophisticated both in the wide range of features they have and the visuals they incorporate. The challenge for any web developer is to make the website you develop different to those out there so that it stands out from the crowd and is successful in promoting the company and bringing in new business so learning how to do this by completing a website development course is of paramount importance. As in a lot of professions getting the relevant qualifications is only part of the story as the real learning begins when you are actually […] Read more...



It is, some would say vital to the success of any business that target clients are reaching your business website and not only visiting it but clicking through to products and services but who are your target clients? Target clients are usually described as a group of people who are considered to be specifically interested in your products and services and as such are the people who you need to find your website amongst the many websites online. A good place to begin this process is to arrange a meeting with a professional web designer to discuss your options as they will be able to advise you on the most cost-effective way of achieving your aim. Once the business marketing budget has been discussed, most web designers will be able to provide a website to fit your budget. They will also help you to identify who your target client group are and discuss your ideas for how to direct your clients to the relevant pages on your website. The web designer may also be able to direct you to a web developer will be able to further enhance your site to optimise it using search engine optimisation strategies. They will […] Read more...



If you have taken the plunge and decided to set up your own business one of the major considerations will need to be how you are going to market your business effectively so that you see both growth in sales and business and also growth and development of your company. Without a marketing strategy money can be wasted pursuing fruitless leads and on advertising that does not give you the return that you hope for. Any business owner that is serious about increasing their company’s profits needs a marketing plan from the outset. Depending upon the size and scale of your business the marketing strategy may include a variety of tools that are generally used across many industries, so the trick is to choose the ones that are most suitable to your target client base. For instance, publishing a blog about one aspect of your business is sometimes used as a marketing tool but there is no point in publishing a blog on your business website if no one is going to read it because it is not of interest to your particular clients. Advertising your business on social media has become a popular way to connect with new clients […] Read more...


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