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It is evident when searching the internet and visiting websites that video has become a commonplace feature in most successful advertising campaigns but is it vital for your business and what are the financial implications?

Television advertising has been the key to promoting brands to the general population for a number of years now, but it is a costly undertaking that your business may not be able to justify. In recent years with the increasing number of social media platforms available to us there is a more cost-effective way of using video to promote and grow businesses.

The type of advertising video that you will need will largely be dependent upon the business you are in. For example, if you are selling a product then a demonstration of the product and its capabilities would be helpful but if you are offering a service, then video footage of customer reviews would be more suitable. An important thing to remember is that the video footage needs to capture the potential client’s interest without being overly long and be relevant to the product or service that you are promoting.

The costs involved in producing video to advertise your business can be minimised by producing it yourself and there are online sites with tutorials on how to achieve this if you need support.