Many business owners are constantly thinking about ways in which they can improve their website and keep up with the latest technological advances. Video has grown massively in popularity over the last decade and they are popping up on more and more websites than ever before. Depending on what industry your business is in, video can work for you in many ways. If you want to showcase your showroom, introduce your members of staff or give a talk about the ethos of your company then having a short video will be a great way to interact with your viewers, allowing them to actually see for themselves. Unless you are doing a presentation or tutorial most videos should be approximately two to three minutes long maximum to ensure you do not lose the viewers interest. Retailers within the fashion industry are often seen using video to show off their clothing range. Seeing an item of clothing on a person in a video often helps the customer to see how it fits and moves as you walk which can be a massive selling point. Some car dealerships are even using video to show potential customers a 360 degree view of the inside […] Read more...



Social media can play a massive role in marketing for many business big and small. Having a profile on sites such as Facebook and Twitter can give your customers another way to stay in contact with you and another means of communication. It allows you to share information with them instantly and get quick responses in terms of clicks through to your website. If you have a business that is actively on the social media sites then you may wish to consider adding a blog to your site. A blog is essentially a list of articles or stories that have been published by the website owners, and contains useful information they think their visitors may find interesting or useful.  When adding content to your social media sites you will want to make the posts quick and to the point. Some sites only give you a limited number of characters you can use.  If you add a blog to your site, not only will it help with your search engine optimisation it will also allow you to share the links to the full articles on the social media sites. This will also help build your traffic to your website rather than […] Read more...



When it comes to marketing your website there are a number of different ways in which you may want to approach this. Some company’s sick to one of two tried and tested methods whereas other companies experiment with an array of marketing avenues and do a small amount of many to get the best results. If you are looking into online marketing then this is often separated in to on page and off page marketing. On page marketing or optimisation includes improvement made on your actual website as opposed to the off page (which is done away from your site) in order to improve your search engine optimisation (ranking on search engine sites). The idea is that the optimisation will increase traffic to your site in order to bump up your sales or enquiries. On page, optimisation includes content marketing (adding new, relevant content or improving the content that is already on the site), internal linking to other pages and improving Meta data. Other forms of online marketing include social media marketing, external link building and using paid for ads to increase traffic through to your site. This is known as off page or offsite marketing and ideally should be […] Read more...



If you have a blog on your website or a standalone blog and want to attract more visitors to it, you may consider using social media. You need to ensure that your blog is set up correctly and that you are regularly posting new information on to it. Once you have your blog set up and have a number of interesting posts then it is time to start promoting it. You may want to wait until you have a number of blog posts on there before you promote it too much as people may have one look and not bother to come back if there is very limited information. Once you have created a new blog, you need to get the post seen. Log in to your social media accounts such as Facebook, Twitter, Instagram etc. and share a link to your blog post. Ideally you want to say a few words that will entice people in to read the post. Some social media sites will link any photos from the blog post to the post you are creating on their site but with others you may need to upload the image separately. Ensure that you give you blog post […] Read more...



With marketing becoming more and more competitive you may need to think of ways of being a bit more creative in order to see good results from your campaigns. Campaigns sometimes need to be a little more daring at times and those that always play it safe may not be getting great results. Any marketing campaign needs to be thought out carefully as if it is done right it can be hugely successful but if done wrong, you may find it takes months or even years to try and recover from it. You need to make sure that your campaign is memorable for the right reasons. If for example you are within the fashion industry, you may want to make a campaign that is linked in to current affairs that are happening at the moment. There is a real feeling of divide between people in the UK and showing people of ways in which we are all similar or that different isn’t a bad thing can help hit home with lots of people. It may be that you showcase an item of clothing that has inspiration from a lot of different cultures. Plan out your marketing campaign in detail before […] Read more...



Guest blogging can help build authority in your industry and is done very successfully by many of the larger brands. There are three main reasons as to why you may want to undertake guest blogging. It may be that you want to get your name recognised as an expert within a certain industry, you may wish to get traffic back to your website through the blog posts or you may want to simple earn backlinks to your site to help with your SEO. Ideally, you want to aim to do all three of the above in your posts. If you are just trying to build up authority or get traffic to your site you will need to find popular, well-known blogs in which you can post. If you mainly want to get backlinks then you need to carefully research the sites that you are posting on, such as their domain authority. There are many tools online that will allow you to look into the background of a certain domain and find out the facts you need to, to find the best sites to post on.  You should always find relevant blogs to post on, so for example, if you sell […] Read more...


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