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When looking for new marketing ideas for your business a huge marketing area is social media marketing. There are many ways to advertise on social media but one proven effective marketing strategy is ‘Like and subscribe’ promotions. This is where you use your social media account and offer either a discount code or entry into a prize draw for any customers who use the ‘like’ button and choose to follow your social media page.

Often you see these sorts of promotions on videos that a business shares, they may ask you to comment on the video or picture and share it to be in with the chance of winning a prize. This can be a quick and easy way to get more traffic to your social media page and also increase your brand awareness. The more times people see your advert or video shared the more likely they are to recognise and remember your brand.

Higher traffic to your page means that each post you publish will reach a bigger more diverse audience. As long as your adverts are interesting and relevant you will be able to keep your followers engaged and may be able to convert them into new customers.