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It is vitally important for a business to have a web presence currently and although there are still some companies that rely on social media business pages to promote their local business ventures, a website can usually generate more business and hopefully result in the expansion and development of the company. Designing and developing a business website to maximise potential clients is a skilful task. You may have the skills to attempt this yourself as there are many online sites that give a step-by-step guide to building your own simple website however utilising the services of a web designer will probably give you a more professional looking website and a web developer will ensure that your site is working efficiently. Although this will incur extra costs, the resulting increase in business will hopefully offset this. The first impression that a visitor to your site will have will be the website home page and so this should be attractive and clear so that visitors can see links to relevant pages and contact information. A link to a map showing the location of your business can be useful especially if your business is usually carried out face to face with clients at […] Read more...



Some businesses are facing an unparalleled fall in sales and demand due to the ongoing pandemic crisis and many business owners may be wondering about the wisdom of spending money on marketing at present however this might just be the time to reflect on the success of former marketing strategies and to plan new strategies for the future. Spending time analysing sales data about a business is worthwhile as examining how well the company is performing by looking at the figures and comparing them to previous years can help inform future plans such as how to get the company back up and running once things return to normal. If the business has been forced to close it is important to find out whether there is any financial help and support that can be accessed as this can provide a much-needed income for the business. The business costs can also be analysed to see if savings can be made on premises or staffing levels. As many workers have found it beneficial to work remotely from home it may be that large office space is no longer required. As long as the company can keep going in some capacity be that solely […] Read more...



With most of the shops still closed at present, online shopping for Christmas gifts, food and decorations has soared. This time of year is always very busy  for many retailers anyway but for some it is now their only way to trade. Christmas marketing campaigns by the major retail brands have become more elaborate year on year, with social media now playing an integral part in this. These large companies compete for the best Christmas ad and often use social media sites to stir up interest and to get their viewers exciting and discussing it. Social media can be an extremely useful marketing too and many sites offer a free way to advertise your business. If you have products that are ideal for the festive season or that you want to put on sale, then taking advantage of Black Friday and Cyber Monday will often see an increase in your profits. This may be a lifeline for many businesses who have had to close twice due to lockdown restrictions in England. If you are a small business owner you may feel that you cannot compete around Christmas time, but social media will allow you to get noticed along with some […] Read more...



It is vitally important in this difficult time for businesses to promote your company, products and services as effectively as you can within the limits of your marketing budget, so what is the most effective way of doing this without spending a fortune? The central aspect for any business is to get the company brand recognised by the previously identified target audience. Advertising via social media is an effective way to do this as it is simple to establish and maintain a social media business page. Videos can be easily uploaded to show product usage and range whilst customer review videos can be used to convey positive comments from previous clients. If you are able to record the video yourself then you avoid the cost of paying someone to do this for you. Special incentives can be offered if people like and share the page such as entry into a competition to win products and in this way the company brand awareness is promoted. It may be that you decide it would benefit your business to have a website alongside your other advertising. There are many online tutorials available on how to build your own website  with step by step […] Read more...



It is evident when searching the internet and visiting websites that video has become a commonplace feature in most successful advertising campaigns but is it vital for your business and what are the financial implications? Television advertising has been the key to promoting brands to the general population for a number of years now, but it is a costly undertaking that your business may not be able to justify. In recent years with the increasing number of social media platforms available to us there is a more cost-effective way of using video to promote and grow businesses. The type of advertising video that you will need will largely be dependent upon the business you are in. For example, if you are selling a product then a demonstration of the product and its capabilities would be helpful but if you are offering a service, then video footage of customer reviews would be more suitable. An important thing to remember is that the video footage needs to capture the potential client’s interest without being overly long and be relevant to the product or service that you are promoting. The costs involved in producing video to advertise your business can be minimised by […] Read more...



The world of marketing is ever changing and advancing and it is important to try and keep up with the times and progress your online marketing at the same time. One of the newer forms of digital marketing to hit the market is video brochures. This a basically a traditional printed brochure that incorporates an LCD screen that plays a video. This is a great way to interact with your customers on a more personal level. Not only does this save on paper and printing costs but it easily allows you to update/ make changes to the brochure instantly if you need to. The beauty of these brochures are you can allow people to download then to their deice to then browse at their leisure, even if they have no internet connection. You can even add videos in to your brochure and the option to view products from a 360 degree angle. These videos can even be personalised to each customer with a “Hello Mr Jones” for example. The future is full of new and exciting technological advances that will soon become a big part of our daily lives and we never quite know where it is going to lead […] Read more...


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