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In order to attract people to come to your website you will usually have to do a certain amount of marketing. You can have a fantastic website with products or services at great prices, but if no one can find you then there really is little point in being online. There are a number of ways in which you can improve the presence of the website on the search engines. Web marketing is often outsourced to a third party or looked after by a dedicated department within the company. This will allow the expert’s time to evaluate the website and see what areas they need to invest in to get a good return. Once you have traffic to your site you need to then convert it in to sales or enquiries (depending on what type of site you have). Being able to convert the visitors that land on your website in to sales or enquiries, will rely on a number of factors such as product or service prices, your company’s reputation and customer service, quality of the product  or service and availability / range of products. Make sure you spend some time analysing your competitors, see what they offer that […] Read more...



If you do not have the time to manage your social media accounts or feel that you do not have enough knowledge to manage the campaigns correctly, then you can chose to outsource it. Many companies are doing this now as they realise the potential social media marketing has and how it can grow their business if done correctly. Missing out on this form of marketing can be costing business potentially a huge amount of business. Knowing what to write on the social media sites and how often to post can be tricky and therefore it is advised to speak to someone in the know who can either offer you training or run the campaigns for you. Most online marketing companies offer a range of packages to suit the individual client’s needs. These are usually based on the size of the business, how much money you want to invest in social media, the competition for your products and service and the geographical reach. If you are serious about marketing then social media should definitely not be ignored, spend some time researching your target audience and seek professional help should you need it to take your business to the next level. Read more...



A huge amount of businesses now use social media as a part of their marketing strategy. There is a number of popular social media sites that you can use, but the most popular ones for businesses are usually Facebook and Twitter. If you have a business that deals direct with the public then social media can often work especially well for you. It will allow you to connect with individual users on a personal basis. If you offer services to other businesses then social media can still help and should be a part of your marketing strategy. Often it is a great way to build up brand awareness. Business to business companies can help establish and build a brand using the social media sites. The beauty of social media, is that much of it is free, it just takes time which some businesses simply do not have. If this is the case then you could outsource your social media to another company to handle for you.   Read more...



If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both. On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples. Off page or off site optimisation is marketing that you do off your website that is aimed at improving the traffic to your site and your rankings on the search engines. This may be building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success […] Read more...



Competition is fiercer than ever today, and to succeed, your company needs to provide information to investors, clients, media, and the general public to keep your profile high. Telling your company’s story and telling it well is a key to building your brand and increasing your success. By having marketing collateral items (like newsletters, brochures, and press kits) on hand, you’re prepared for every opportunity to tell people about your business in an inviting, engaging manner. Brands are built step by step, and being ready to give your company’s story in any situation helps you take the necessary steps toward a higher profile in your industry.  What Marketing Collateral Products Do You Need? Needs vary somewhat based on what kind of business you have, but in general, a good Northampton marketing collateral collection should include: Company fact sheet Product or services fact sheet Mission statement Bios of key personnel Client list Press kit Read more...



When it comes to websites, many companies invest nearly all of their marketing budget in to getting traffic (visitors) to the website. When analysing stats you may find that you have a lot of people visiting your site but these are not converting in to enquiries or sales. This is because your conversion rate is too low and although increasing traffic may lead to more enquiries and sales, will not improve your conversion rate. Improving conversions can be done in a number of ways, and it is all about testing. You may need to carry out a few tests to see what works and what doesn’t before you can implement any permanent changes to the website. A/B testing is where you set up two versions of your home page for example. One may be very graphic orientate and the other more textual. You can then see which one gives you the highest conversion rate.   Read more...


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