Video marketing can be highly effective and although it is often not cheap, it can work really well for many businesses. According to the latest research the average person has an attention span of just over 8 secs. That means you have just 8 seconds in which to grab their attention long enough for them to want to continue watching. This is why it is vitally important that your intro is great. Don’t focus too much on trying to get your video to go viral. If this is going to happen, it will happen because you have created some create content not because you have promoted it across lots of different platforms constantly. You can over promote your video which can have the opposite effect to what you want. Instead, ensure that you create your video ad with your target audience in mind. Don’t skimp on filming – many companies spend a long time on working out the details of their video, what is going to happen, who will be in it and what will be said but then when it actually comes to the filming, they don’t invest in quality video software or use the wrong company to produce […] Read more...
When looking for new marketing ideas for your business a huge marketing area is social media marketing. There are many ways to advertise on social media but one proven effective marketing strategy is ‘Like and subscribe’ promotions. This is where you use your social media account and offer either a discount code or entry into a prize draw for any customers who use the ‘like’ button and choose to follow your social media page. Often you see these sorts of promotions on videos that a business shares, they may ask you to comment on the video or picture and share it to be in with the chance of winning a prize. This can be a quick and easy way to get more traffic to your social media page and also increase your brand awareness. The more times people see your advert or video shared the more likely they are to recognise and remember your brand. Higher traffic to your page means that each post you publish will reach a bigger more diverse audience. As long as your adverts are interesting and relevant you will be able to keep your followers engaged and may be able to convert them into new […] Read more...
Getting a new business known is one of the first things that a business owner needs to do and one way to do this is to hold an opening launch event. Online invitations can be sent out via an events page on social media alongside physical invitations and flyers sent out by post. Setting up an events page is straightforward but will need to grab your potential customers attention. It should show the event name which should be short and to the point. Images on this page should be of good quality and reflect the theme of the event. Keep in mind that the vast majority of users will be accessing the site via a mobile device so ensure that the events page is equally as good on a mobile screen. The details about where and when your event is going to happen does not have to be on the first events page but can be on a further details tab. Once you are happy with your event design you can select an appropriate category to list it under. Tags can also be added to link search results to your events page. It is a good idea to update the […] Read more...
Facebook has been around for some time now and when it was first launched it was only really used by the individual looking to connect with old friends. Over the last few decades it has evolved a lot and is now a great platform for marketing a business. It is relatively easy platform to use and to start you need to create a profile that customers can find. Ou need to add as much information as possible to your profile such as opening hours, images, location (if you have a physical address) and contact details. If you sell products or services you may even want to list these too. Engaging with your customers can be a little tricky and also time consuming. You may not know how to go about gaining followers or creating content that is interesting to your readers and gets them to complete an action. Often creating competitions where you ask people to like and share your page or post is a great way to build up a community of followers quickly. If you run a small business anywhere in the UK and would like help to build your business on the social media marketing platform, then […] Read more...
If you have or are thinking of setting up a directory website then you need to think carefully about how to market it. It is often said that you need a large budget to start marketing a directory website as you not only need to market to the people who you want to use the site to find businesses they want but also to the businesses to list on the directory in the first place. Often it is a bit of a catch 22 situation, as no one is going to want to pay a premium price to list on a directory that has no traffic to it, but you are not going to get traffic to the site if the directory is empty. You need to devise a marketing plan and one that has different ideas that you can explore should one of the other ones not work. For example, if you decide that you are ging to offer a listing on your website at a reduced price for the first three months, then you need to consider what you are going to do if that is not enough to entice people in. It may be that you instead […] Read more...
Recently the competition for companies to get new business and succeed financially is great so it is important that the marketing strategy for any business is effective. One of the main considerations will be how to promote the business in such a way as to maximise profits and to grow the potential client base so that the company achieves growth and the company’s potential is realised. So, what are the important factors to consider and how do business owners decide where best to spend the marketing budget? Having a business website is possibly the most effective marketing tool for most companies as once effectively optimised a website should attract clients to the business and convert clicks to sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move. A fast-growing platform that can be utilised to boost the marketing potential of any business is social media and links should be built into the social media business page so that visitors are directed to the business website and also from the website to the social media page. In this way products and services can be […] Read more...
