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A huge amount of businesses now use social media as a part of their marketing strategy. There is a number of popular social media sites that you can use, but the most popular ones for businesses are usually Facebook and Twitter. If you have a business that deals direct with the public then social media can often work especially well for you. It will allow you to connect with individual users on a personal basis. If you offer services to other businesses then social media can still help and should be a part of your marketing strategy. Often it is a great way to build up brand awareness. Business to business companies can help establish and build a brand using the social media sites. The beauty of social media, is that much of it is free, it just takes time which some businesses simply do not have. If this is the case then you could outsource your social media to another company to handle for you.   Read more...



If you have been speaking to a marketing company recently about your website marketing strategy then you may have heard the terms on page and off page marketing or optimisation. This can often be confusing at first but our easy guide below gives you an over view of what you need to know for both. On page optimisation is essentially that. It is changes that you make on a page within your site or by adding new content to your site. It may be that you add a blog or that you optimisation the content on a page in include more keywords. On page optimisation also includes adding internal links to other pages and improving or adding meta data, adding XML site maps and robots.txt files. This is just a few examples. Off page or off site optimisation is marketing that you do off your website that is aimed at improving the traffic to your site and your rankings on the search engines. This may be building up external links to your site, creating blogs and comments on other sites, social media interaction, uploading videos to sites such as YouTube and PPC campaigns. These can all influenced your website success […] Read more...



Competition is fiercer than ever today, and to succeed, your company needs to provide information to investors, clients, media, and the general public to keep your profile high. Telling your company’s story and telling it well is a key to building your brand and increasing your success. By having marketing collateral items (like newsletters, brochures, and press kits) on hand, you’re prepared for every opportunity to tell people about your business in an inviting, engaging manner. Brands are built step by step, and being ready to give your company’s story in any situation helps you take the necessary steps toward a higher profile in your industry.  What Marketing Collateral Products Do You Need? Needs vary somewhat based on what kind of business you have, but in general, a good Northampton marketing collateral collection should include: Company fact sheet Product or services fact sheet Mission statement Bios of key personnel Client list Press kit Read more...



When it comes to websites, many companies invest nearly all of their marketing budget in to getting traffic (visitors) to the website. When analysing stats you may find that you have a lot of people visiting your site but these are not converting in to enquiries or sales. This is because your conversion rate is too low and although increasing traffic may lead to more enquiries and sales, will not improve your conversion rate. Improving conversions can be done in a number of ways, and it is all about testing. You may need to carry out a few tests to see what works and what doesn’t before you can implement any permanent changes to the website. A/B testing is where you set up two versions of your home page for example. One may be very graphic orientate and the other more textual. You can then see which one gives you the highest conversion rate.   Read more...



There are plenty of great website designers in Bedford who can do a great job on most projects. However, they may not be the perfect fit for a particular client. This is the reason why all clients are advised to conduct an interview just as they would during any other hiring process. During this interview, they should ask specific questions about the web designers capabilities as well as their scope and techniques. These questions will help the client to gauge the web designers suitability for their particular project. Some of the questions that all clients should ask include: Read more...



If you have your own business in the beauty industry then marketing is key to competing with the other businesses that are around you. Competition can be a good thing so the first thing to do is check out your competitors and look for a gap in the market, something they don’t offer or something that is lacking from their business. This is a much better marketing tactic rather than just engaging in a price war with the competition. The beauty industry offers luxury treatments and that’s often the best marketing avenue, affordable luxury. Every client wants to feel pampered but also wants to get value for money so with advertising that teams together 3 relaxing treatment client will leave feeling totally pampered for a fair price. Most luxury treatments are brought as gifts so it’s a great idea to advertise gift packages around mother’s day and Christmas as well as throughout the year as ‘the perfect birthday treat’. People tend to respond very well to direct and to the point advertising so a sign that says “Stuck for a gift this mother’s day? Get her our pamper package for just £29” is likely to draw in lots of passing […] Read more...


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