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When it comes to marketing there is a vast amount of different types. Some can give you very quick results whilst others may require you to be more patient to get the real benefit. Email marketing is often a way of quickly getting traffic to your site or through to a particular product page. You may send out an email flyer or advertisement and within a few hours you may already have attracted people to your site. The beauty of email marketing is that you can track it. You will be able to see how many people have opened it, clicked through and then purchased something off your site. This will allow you to establish a cost per acquisition and see if it is a worthwhile marketing tool for you to use again in the future.  Search Engine Optimisation is another form of marketing and essential to any site that wants to improve their rankings on the search engines long term. It may take a little longer to see results though and often needs to be done often to maintain improved rankings.  You may need to give it six to really start to see a benefit from it and even […] Read more...



When it comes to marketing your website there are a number of different ways in which you may want to approach this. Some company’s sick to one of two tried and tested methods whereas other companies experiment with an array of marketing avenues and do a small amount of many to get the best results. If you are looking into online marketing then this is often separated in to on page and off page marketing. On page marketing or optimisation includes improvement made on your actual website as opposed to the off page (which is done away from your site) in order to improve your search engine optimisation (ranking on search engine sites). The idea is that the optimisation will increase traffic to your site in order to bump up your sales or enquiries. On page, optimisation includes content marketing (adding new, relevant content or improving the content that is already on the site), internal linking to other pages and improving Meta data. Other forms of online marketing include social media marketing, external link building and using paid for ads to increase traffic through to your site. This is known as off page or offsite marketing and ideally should be […] Read more...



With marketing becoming more and more competitive you may need to think of ways of being a bit more creative in order to see good results from your campaigns. Campaigns sometimes need to be a little more daring at times and those that always play it safe may not be getting great results. Any marketing campaign needs to be thought out carefully as if it is done right it can be hugely successful but if done wrong, you may find it takes months or even years to try and recover from it. You need to make sure that your campaign is memorable for the right reasons. If for example you are within the fashion industry, you may want to make a campaign that is linked in to current affairs that are happening at the moment. There is a real feeling of divide between people in the UK and showing people of ways in which we are all similar or that different isn’t a bad thing can help hit home with lots of people. It may be that you showcase an item of clothing that has inspiration from a lot of different cultures. Plan out your marketing campaign in detail before […] Read more...



Some marketing avenues produce very quick results and it doesn’t take long to see if it has worked for example, email marketing or pay per click campaigns, which can attract visitors to your site immediately after the adverts have gone live. You may send out an email flyer one day and within a few days you will be able to see how many people have opened it, clicked through and then purchased something off your site. This will allow you to establish a cost per acquisition and see if it is a worthwhile marketing tool for you to use again in the future. Other sorts of marketing, such as Search Engine Optimisation, may take a little longer. You may need to give it six to twelve months to really start to see a benefit from it and even then this benefit may only be small to start with. With SEO you can often improve individual key words a lot quicker by adding new pages that have relevant text to the keyword or phrase. These may only take a week or so to start working.  SEO needs to be built upon and as your competition may also be marketing their business, […] Read more...



Marketing is a vital part of business and no business can survive without a certain amount of marketing. Some companies may state that they do not do marketing as they find enough custom without having to do so, but the truth is even if they are getting business through word of mouth, it is still a form of advertising and marketing. When marketing a product or service you need to be able to tell the viewer the name of the product or service the benefits or advantages it can give them and how they can find out more or buy it. Bearing this in mind when creating any marketing material will help you stay focused on what is important and how you can turn those people in to customers. If you sell foundation for example then you may say the name of the product, the fact that it offers coverage for up to 12 hours and that it can be bought in your shop with the location listed or an online link. This makes the purchase decision process very straight forward for anyone who is interested. If you have a number of advantages to using your product or service then […] Read more...



In order to attract people to come to your website you will usually have to do a certain amount of marketing. You can have a fantastic website with products or services at great prices, but if no one can find you then there really is little point in being online. There are a number of ways in which you can improve the presence of the website on the search engines. Web marketing is often outsourced to a third party or looked after by a dedicated department within the company. This will allow the expert’s time to evaluate the website and see what areas they need to invest in to get a good return. Once you have traffic to your site you need to then convert it in to sales or enquiries (depending on what type of site you have). Being able to convert the visitors that land on your website in to sales or enquiries, will rely on a number of factors such as product or service prices, your company’s reputation and customer service, quality of the product  or service and availability / range of products. Make sure you spend some time analysing your competitors, see what they offer that […] Read more...


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