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If you have or are thinking of setting up a directory website then you need to think carefully about how to market it. It is often said that you need a large budget to start marketing a directory website as you not only need to market to the people who you want to use the site to find businesses they want but also to the businesses to list on the directory in the first place. Often it is a bit of a catch 22 situation, as no one is going to want to pay a premium price to list on a directory that has no traffic to it, but you are not going to get traffic to the site if the directory is empty. You need to devise a marketing plan and one that has different ideas that you can explore should one of the other ones not work. For example, if you decide that you are ging to offer a listing on your website at a reduced price for the first three months, then you need to consider what you are going to do if that is not enough to entice people in. It may be that you instead […] Read more...



Recently the competition for companies to get new business and succeed financially is great so it is important that the marketing strategy for any business is effective. One of the main considerations will be how to promote the business in such a way as to maximise profits and to grow the potential client base so that the company achieves growth and the company‚Äôs potential is realised. So, what are the important factors to consider and how do business owners decide where best to spend the marketing budget? Having a business website is possibly the most effective marketing tool for most companies as once effectively optimised a website should attract clients to the business and convert clicks to sales. Employing a web designer and developer to ensure the site is successful at promoting the business is a worthwhile way to start this exciting marketing move. A fast-growing platform that can be utilised to boost the marketing potential of any business is social media and links should be built into the social media business page so that visitors are directed to the business website and also from the website to the social media page. In this way products and services can be […] Read more...



It is vitally important for a business to have a web presence currently and although there are still some companies that rely on social media business pages to promote their local business ventures, a website can usually generate more business and hopefully result in the expansion and development of the company. Designing and developing a business website to maximise potential clients is a skilful task. You may have the skills to attempt this yourself as there are many online sites that give a step-by-step guide to building your own simple website however utilising the services of a web designer will probably give you a more professional looking website and a web developer will ensure that your site is working efficiently. Although this will incur extra costs, the resulting increase in business will hopefully offset this. The first impression that a visitor to your site will have will be the website home page and so this should be attractive and clear so that visitors can see links to relevant pages and contact information. A link to a map showing the location of your business can be useful especially if your business is usually carried out face to face with clients at […] Read more...



Some businesses are facing an unparalleled fall in sales and demand due to the ongoing pandemic crisis and many business owners may be wondering about the wisdom of spending money on marketing at present however this might just be the time to reflect on the success of former marketing strategies and to plan new strategies for the future. Spending time analysing sales data about a business is worthwhile as examining how well the company is performing by looking at the figures and comparing them to previous years can help inform future plans such as how to get the company back up and running once things return to normal. If the business has been forced to close it is important to find out whether there is any financial help and support that can be accessed as this can provide a much-needed income for the business. The business costs can also be analysed to see if savings can be made on premises or staffing levels. As many workers have found it beneficial to work remotely from home it may be that large office space is no longer required. As long as the company can keep going in some capacity be that solely […] Read more...



With most of the shops still closed at present, online shopping for Christmas gifts, food and decorations has soared. This time of year is always very busy  for many retailers anyway but for some it is now their only way to trade. Christmas marketing campaigns by the major retail brands have become more elaborate year on year, with social media now playing an integral part in this. These large companies compete for the best Christmas ad and often use social media sites to stir up interest and to get their viewers exciting and discussing it. Social media can be an extremely useful marketing too and many sites offer a free way to advertise your business. If you have products that are ideal for the festive season or that you want to put on sale, then taking advantage of Black Friday and Cyber Monday will often see an increase in your profits. This may be a lifeline for many businesses who have had to close twice due to lockdown restrictions in England. If you are a small business owner you may feel that you cannot compete around Christmas time, but social media will allow you to get noticed along with some […] Read more...



It is vitally important in this difficult time for businesses to promote your company, products and services as effectively as you can within the limits of your marketing budget, so what is the most effective way of doing this without spending a fortune? The central aspect for any business is to get the company brand recognised by the previously identified target audience. Advertising via social media is an effective way to do this as it is simple to establish and maintain a social media business page. Videos can be easily uploaded to show product usage and range whilst customer review videos can be used to convey positive comments from previous clients. If you are able to record the video yourself then you avoid the cost of paying someone to do this for you. Special incentives can be offered if people like and share the page such as entry into a competition to win products and in this way the company brand awareness is promoted. It may be that you decide it would benefit your business to have a website alongside your other advertising. There are many online tutorials available on how to build your own website  with step by step […] Read more...


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