As the big search engines tell us, content is king and any site that wants to rank well in the search listings needs to have fresh and relevant content. Many businesses simply do not have the time or resources to be adding new content to their site on a daily or weekly basis, so hey often fall in to the trap of installing a plug in which will upload other content to their site automatically. There are a few issues with this and one of the biggest is duplicate content. Some of these programs take articles or content from other sites and paste it directly on to yours. If Google finds this content it can remove one or both the sites from the listings causing you to lose positions of even from ranking at all. The other issue with these types of tools is that they often will spin the content so that it is different from the other sits, but to an extent that it no longer makes sense and does not read well. If your customers read this, they may be put off from using you and you may find that although you get visitors, the site does […] Read more...



In order to attract people to come to your website you will usually have to do a certain amount of marketing. You can have a fantastic website with products or services at great prices, but if no one can find you then there really is little point in being online. There are a number of ways in which you can improve the presence of the website on the search engines. Web marketing is often outsourced to a third party or looked after by a dedicated department within the company. This will allow the expert’s time to evaluate the website and see what areas they need to invest in to get a good return. Once you have traffic to your site you need to then convert it in to sales or enquiries (depending on what type of site you have). Being able to convert the visitors that land on your website in to sales or enquiries, will rely on a number of factors such as product or service prices, your company’s reputation and customer service, quality of the product  or service and availability / range of products. Make sure you spend some time analysing your competitors, see what they offer that […] Read more...



Videos have grown massively in popularity when it comes to marketing through your website and social media accounts. Many companies are now using video as a form of advertising and showcasing their products and services. This can be a great way to allow your customers to really see what they are buying before committing to a purchase and can give them confidence in the product or service that you offer. For some companies, video is a great way to introduce the visitors to their premises and to introduce the members of staff. This has been proven to increase enquiries to some business as it gives them a level of trust and understanding. It is great to be able to put a face to a name and gives a customer a more personal experience. You may also want to use video to show how a product is used or to show the results it can have once it has been used. This may be hard to describe without being able to demonstrate. If you have a product that is three dimensional and you want to show all the angles of it, then video can be a great way to do this. […] Read more...



It can be easy to get carried away with the number of visitors you get to your website and forget that it is not just a numbers game. Yes the more people you attract to the website the more sales and/or enquiries you would expect to get but if you are attracting the wrong type of people then your conversion rates will be awful. Although high traffic can be an indication that your site is performing well, it may not actually produce that much business for you. IF you notice high traffic to your website but are seeing little in terms of an increase in sales or enquiries then you need to start to drill down further to see where the traffic is coming from. Qualifying your audience will possible reduce the number of visitors to your site but will mean the quality will improve. This means that the people that are coming to your website are actually looking for products or services you can offer and therefore are more likely to interact with you rather than landing on a website they don’t want and leaving straight away. You need to have a look at how you are attracting visitors. […] Read more...



If you do not have the time to manage your social media accounts or feel that you do not have enough knowledge to manage the campaigns correctly, then you can chose to outsource it. Many companies are doing this now as they realise the potential social media marketing has and how it can grow their business if done correctly. Missing out on this form of marketing can be costing business potentially a huge amount of business. Knowing what to write on the social media sites and how often to post can be tricky and therefore it is advised to speak to someone in the know who can either offer you training or run the campaigns for you. Most online marketing companies offer a range of packages to suit the individual client’s needs. These are usually based on the size of the business, how much money you want to invest in social media, the competition for your products and service and the geographical reach. If you are serious about marketing then social media should definitely not be ignored, spend some time researching your target audience and seek professional help should you need it to take your business to the next level. Read more...



As the old saying goes, if it isn’t broke don’t fix it and many people apply this to their Pay Per Click campaigns too. When you first set up your ppc campaign it may take a far bit of tweaking until you get it working like you want it too. Setting up a ppc campaign can be fairly easy but setting it up correctly is a whole other story. Ideally you want to get a specialist involved who will be able to guide you through or set up the campaign for you. Over the next few weeks, the campaigns will require various tweaks to get them working and once they are, you do not need to do anything apart from monitor them. If you notice a drop in click through, positioning or conversions then that is the time to revaluate the campaign and see if you can improve it. It may be that there is another competitor come on the scene and you need to increase you cost per click limit, or possibly that you have changed your website around and need to change the destination ULR’s. The important thing is to constantly monitor how the campaign is running and […] Read more...


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