When it comes to marketing your website there are a number of different ways in which you may want to approach this. Some company’s sick to one of two tried and tested methods whereas other companies experiment with an array of marketing avenues and do a small amount of many to get the best results. If you are looking into online marketing then this is often separated in to on page and off page marketing. On page marketing or optimisation includes improvement made on your actual website as opposed to the off page (which is done away from your site) in order to improve your search engine optimisation (ranking on search engine sites). The idea is that the optimisation will increase traffic to your site in order to bump up your sales or enquiries. On page, optimisation includes content marketing (adding new, relevant content or improving the content that is already on the site), internal linking to other pages and improving Meta data. Other forms of online marketing include social media marketing, external link building and using paid for ads to increase traffic through to your site. This is known as off page or offsite marketing and ideally should be […] Read more...



If you have a blog on your website or a standalone blog and want to attract more visitors to it, you may consider using social media. You need to ensure that your blog is set up correctly and that you are regularly posting new information on to it. Once you have your blog set up and have a number of interesting posts then it is time to start promoting it. You may want to wait until you have a number of blog posts on there before you promote it too much as people may have one look and not bother to come back if there is very limited information. Once you have created a new blog, you need to get the post seen. Log in to your social media accounts such as Facebook, Twitter, Instagram etc. and share a link to your blog post. Ideally you want to say a few words that will entice people in to read the post. Some social media sites will link any photos from the blog post to the post you are creating on their site but with others you may need to upload the image separately. Ensure that you give you blog post […] Read more...



With marketing becoming more and more competitive you may need to think of ways of being a bit more creative in order to see good results from your campaigns. Campaigns sometimes need to be a little more daring at times and those that always play it safe may not be getting great results. Any marketing campaign needs to be thought out carefully as if it is done right it can be hugely successful but if done wrong, you may find it takes months or even years to try and recover from it. You need to make sure that your campaign is memorable for the right reasons. If for example you are within the fashion industry, you may want to make a campaign that is linked in to current affairs that are happening at the moment. There is a real feeling of divide between people in the UK and showing people of ways in which we are all similar or that different isn’t a bad thing can help hit home with lots of people. It may be that you showcase an item of clothing that has inspiration from a lot of different cultures. Plan out your marketing campaign in detail before […] Read more...



Guest blogging can help build authority in your industry and is done very successfully by many of the larger brands. There are three main reasons as to why you may want to undertake guest blogging. It may be that you want to get your name recognised as an expert within a certain industry, you may wish to get traffic back to your website through the blog posts or you may want to simple earn backlinks to your site to help with your SEO. Ideally, you want to aim to do all three of the above in your posts. If you are just trying to build up authority or get traffic to your site you will need to find popular, well-known blogs in which you can post. If you mainly want to get backlinks then you need to carefully research the sites that you are posting on, such as their domain authority. There are many tools online that will allow you to look into the background of a certain domain and find out the facts you need to, to find the best sites to post on.  You should always find relevant blogs to post on, so for example, if you sell […] Read more...



If you work within the online marketing industry and specialise in Pay per Click, then you need to find ways in which you can advertise your services to gain more clients. You should always have a website that details what you can offer, examples of results you have got for other clients, reviews and ideally some idea of prices. People are often a little worried about using Pay per Click as the cost can very quickly spiral if not managed correctly. If you can offer them a fixed price package or range of packages then they are much more likely to hire you. You may wish to use Pay per Click yourself to market your company which can work very well, but with so many people promising to be the best at PPC, it can often mean you have to work harder to find new clients. Networking meetings are great for PPC experts as its an opportunity for you to meet face to face with people and explain what you do and how it could benefit their business. If a campaign is set up correctly then the budget should not be wasted on meaningless clicks. A good quality PPC campaign […] Read more...



If you are looking to make some major changes to a page within your website then you need to think carefully before starting. Firstly ensure that you have a full, recent back up of your website that you can easily upload back to the server should you do something that crashes your site. If you have another company that looks after your sever, you may need to ask them to do this so make sure you do any changes at times when you can get hold of them should you need to ask them to revert to a back up. If you are using a content management system, you may wish to duplicate the page first. You can rename the URL and then use this as your test page to make the relevant changes. You can often password protect this page meaning no one can visit it whilst you are in the developmental stages. This will also mean you can share the page with other specific people to view before setting it live. Once you are happy with all the changes, you can copy the code across to your existing page and update it to set the changes live. You […] Read more...


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