If you are looking to make some major changes to a page within your website then you need to think carefully before starting. Firstly ensure that you have a full, recent back up of your website that you can easily upload back to the server should you do something that crashes your site. If you have another company that looks after your sever, you may need to ask them to do this so make sure you do any changes at times when you can get hold of them should you need to ask them to revert to a back up. If you are using a content management system, you may wish to duplicate the page first. You can rename the URL and then use this as your test page to make the relevant changes. You can often password protect this page meaning no one can visit it whilst you are in the developmental stages. This will also mean you can share the page with other specific people to view before setting it live. Once you are happy with all the changes, you can copy the code across to your existing page and update it to set the changes live. You […] Read more...



If you have a WordPress site and want to be able to create a test site to make changes to before uploading to the live site then it may not be as easy as you think. Ideally you should be able to download a copy of your database and your files then reload them to the sub domain or new domain, but you also need to remember to change any mentions of the old URL in order to get the site to work correctly. You may be able to do a find and replace in the database in order to get this done or you may have to manually go through and change it. You will also need to consider the HT access file to ensure that it does not try and redirect the test site to the live one. Even if you do all this correctly you can still end up with corruptions and find that the styling is missing from the site or from the admin area. This can be a nightmare and often results in you needing to copy all the files again and re upload them to make sure that it has been fixed. Some hosting […] Read more...



Your website is undoubtedly one of the most visible faces of your business; it’s often the first thing that your customers will see, and we all know that first impressions count. It doesn’t, therefore, take a great leap of imagination to realise that a poorly functioning site featuring bad grammar and spelling mistakes won’t create the best impression and could therefore damage your business, rather than boost your sales. You may think that this is something you can address yourself with a bit of careful self-checking and testing, and many people do – but the slew of sites out there which suffer from the afore-mentioned issues suggests that often, this isn’t done to the required standard. Often that’s through no direct fault of the site owner – you’re often very close to your site and have been involved in it’s development, so actually it’s surprisingly easy to miss mistakes or functional problems; indeed, I’ve even seen self-testers work round a bug or glitch on their site without even realising they’re doing it, as it has become second nature to them. For that reason then, finding someone independent to work through the site and properly test it in an organised manner […] Read more...



Some marketing avenues produce very quick results and it doesn’t take long to see if it has worked for example, email marketing or pay per click campaigns, which can attract visitors to your site immediately after the adverts have gone live. You may send out an email flyer one day and within a few days you will be able to see how many people have opened it, clicked through and then purchased something off your site. This will allow you to establish a cost per acquisition and see if it is a worthwhile marketing tool for you to use again in the future. Other sorts of marketing, such as Search Engine Optimisation, may take a little longer. You may need to give it six to twelve months to really start to see a benefit from it and even then this benefit may only be small to start with. With SEO you can often improve individual key words a lot quicker by adding new pages that have relevant text to the keyword or phrase. These may only take a week or so to start working.  SEO needs to be built upon and as your competition may also be marketing their business, […] Read more...



The first thing you need to do when setting up a blog is to choose your blogging platform. There are many out there including WordPress and Wix. You will also need to choose a domain name and a hosting company. Many domain companies also offer hosting but you need to check the packages carefully to insure that they will be able to handle the amount of traffic you expect to get and also that they are reliable. Reading reviews of the hosting company is vital to ensuring that you find a good one. There is no point in having a fantastic blog if it is going to be offline often. The next thing to do is to think about the design of your blog. Many blog creation sites such as WordPress have thousands of themes which you can download for free, or you can hose one of the paid for ones if you want a bit more flexibility. If you have a specific design that you want then you will need to contact a web designer to get them to create a bespoke theme for you. Once you theme is live add in any plugins that you may need such […] Read more...



Many websites have banner images that are displayed along the top of their site when you first land on it. These banners may rotate or they may be static. Some companies use these banners to have images of their business, staff members or customer testimonials, other companies use these as a way of updating their visitors or sales that may be happening or the launch of a new product. If you rarely change these banners then repeat visitors will tend to start to ignore them. If you use them for placement of events or sales then you may find they are clicked through a lot more. IF you have your banners on an auto scroll you need to get the timing right, you need to allow enough time for the banners to be read and clicked if needed but not too much time that the visitor leaves the page. Always give the visitor the opportunity to click through from banner to banner so if they miss one they can go back without having to wait for it to come round again. Think very carefully about wording and images that you use on your banners as if done correctly they can […] Read more...


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