Over time it is usual for a website to start to build up broken links. These are usually caused by content being updated or removed and internal links left behind. Sometimes these links are not always easy to see as they may be round an image or within the main bulk of content. There are many programs or even websites you can use to check your website and find out if you have any. Usually it will tell you where the link is found. With this information you can then go in and start to update or remove the broken links. Webmaster Tools also allows you to check for broken links and will show you the number of times and where it is linked from. Broken links can not only be very frustrating for your customers, but can also cause a drop in the search engine rankings. Often your site will not start to recover until all the broken links are fixed and even then it can take time for your site to move back up to where it may have been previously. Some programs will even let you set up alerts so you can see when broken links have […] Read more...



Marketing is a vital part of business and no business can survive without a certain amount of marketing. Some companies may state that they do not do marketing as they find enough custom without having to do so, but the truth is even if they are getting business through word of mouth, it is still a form of advertising and marketing. When marketing a product or service you need to be able to tell the viewer the name of the product or service the benefits or advantages it can give them and how they can find out more or buy it. Bearing this in mind when creating any marketing material will help you stay focused on what is important and how you can turn those people in to customers. If you sell foundation for example then you may say the name of the product, the fact that it offers coverage for up to 12 hours and that it can be bought in your shop with the location listed or an online link. This makes the purchase decision process very straight forward for anyone who is interested. If you have a number of advantages to using your product or service then […] Read more...



When a visitor lands on your website they have already decided on what they would like or expect to see. If they have clicked through from a paid for advert, then they would expect to be taken through to a page that is exactly what was described in the ad. If they have clicked through on to your home page then they will be wanting to be able to quickly and easily navigate through to the section they want to look at. If your website is an e-commerce site then you need to ensure that the checkout process is secure but also easy to complete. Not all people want to have to set up an account to purchase an item or request a brochure / sample for example, so you may instead offer them the option to check out as a guest. Website are always a balance between design, functionality and search engine optimisation. If you concentrate too much on just one of these areas you may find that your site simply doesn’t work as it needs to. Sometimes it is good to take a step back from your site and figure out what it is you actually want people […] Read more...



Many people have moved on from using computers and laptops to access the Internet, and now browse the web through tablets or mobile phones. It’s a simple and convenient way – mobile phones have come a long way in the last twenty years and now it’s possible to access almost as much information as you can from a computer, but without having to own additional devices. The majority of popular and commonly-used websites have separate styles for desktop and mobile browsers to make them easily accessible in both formats. For less used sites, such as small businesses or school websites, there are options to automatically scale the information to fit the screen of a mobile phone. This is ideal for many and usually works without any problems, but it’s important to check it out for yourself to ensure there are no hiccups. A couple of common problems you may encounter include your logo or pictures not fitting the screen properly, text running off the screen or menus disappearing, meaning users are restricted to just your home page. With a quick online search or an alternative mobile version of your logo or header, these problems are usually easy to fix. It […] Read more...



As the big search engines tell us, content is king and any site that wants to rank well in the search listings needs to have fresh and relevant content. Many businesses simply do not have the time or resources to be adding new content to their site on a daily or weekly basis, so hey often fall in to the trap of installing a plug in which will upload other content to their site automatically. There are a few issues with this and one of the biggest is duplicate content. Some of these programs take articles or content from other sites and paste it directly on to yours. If Google finds this content it can remove one or both the sites from the listings causing you to lose positions of even from ranking at all. The other issue with these types of tools is that they often will spin the content so that it is different from the other sits, but to an extent that it no longer makes sense and does not read well. If your customers read this, they may be put off from using you and you may find that although you get visitors, the site does […] Read more...



In order to attract people to come to your website you will usually have to do a certain amount of marketing. You can have a fantastic website with products or services at great prices, but if no one can find you then there really is little point in being online. There are a number of ways in which you can improve the presence of the website on the search engines. Web marketing is often outsourced to a third party or looked after by a dedicated department within the company. This will allow the expert’s time to evaluate the website and see what areas they need to invest in to get a good return. Once you have traffic to your site you need to then convert it in to sales or enquiries (depending on what type of site you have). Being able to convert the visitors that land on your website in to sales or enquiries, will rely on a number of factors such as product or service prices, your company’s reputation and customer service, quality of the product  or service and availability / range of products. Make sure you spend some time analysing your competitors, see what they offer that […] Read more...


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