All businesses need to have an online presence in order to be able to compete on a number of platforms. If you do not currently have a website you may have no idea how much it will cost to have one built and the ongoing running costs.   The costs of websites range drastically in price from a few hundred pounds upwards into the tens of thousands of pounds depending on what it needs to be able to do and how big the website will be in terms of the number of pages or products. Some companies will even build a website for free and then charge you a small monthly management fee. In some regards you do often get what you pay for, i.e. if you chose to have a website that only costs £300 the chances are you will be getting a template website that will not have much flexibility in terms of what you can change or add to the site in the future. You may also find it difficult to get these sorts of websites ranked on the search engines such as Google etc as they are often not built with search engine optimisation in mind. […] Read more...



It is very easy to get a bit carried away with the functionality of your website and forget about what the viewers of the site actually want and need. You need to ensure that the customer can carry out certain tasks such as buying an item or enquiring about a service you offer, but always be sure to think about how easy it is for the customer to do so. It can be a great idea to have additional functionality on your site but if it is not easy to use or doesn’t function correctly it can have an adverse effect. You may find that visitors leave your site and do not return because they are put off by issues on the site. Some companies chose not to put too much functionality on their site as they want to be able to get the customer on the phone to really sell what they are offering, so there is a balance and it differs from company to company. When adding in any new part to a website it is very important to carry out sufficient tests prior to setting it live and it may be worth getting other members of staff […] Read more...



It is vital that you work closely with your web programmer in order to get the best out of your site and get a site that not only looks good but functions well too. A web developer will program all the pages to look and function the way they should and often issues arise when the developer and the customer do not communicate properly. It may be that the customer knows exactly want they want but does not convey this correctly to the developer. This may lead to the developer assuming certain things and then finding out that was not what the client wanted. This can end up wasting time and money for everyone involved. When taking through a new website or updates you want to an existing site it is often a good idea to draw a flow chart or sitemap and diagrams of how it should look and what should happen when different links are clicked on etc. This is an opportunity to iron out any issues before the programming starts. Adding in additional features once programming has commenced often results in higher costs. When working with a developer communicate with them and ask their opinion as they […] Read more...



When it comes to marketing there is a vast amount of different types. Some can give you very quick results whilst others may require you to be more patient to get the real benefit. Email marketing is often a way of quickly getting traffic to your site or through to a particular product page. You may send out an email flyer or advertisement and within a few hours you may already have attracted people to your site. The beauty of email marketing is that you can track it. You will be able to see how many people have opened it, clicked through and then purchased something off your site. This will allow you to establish a cost per acquisition and see if it is a worthwhile marketing tool for you to use again in the future.  Search Engine Optimisation is another form of marketing and essential to any site that wants to improve their rankings on the search engines long term. It may take a little longer to see results though and often needs to be done often to maintain improved rankings.  You may need to give it six to really start to see a benefit from it and even […] Read more...



Many business owners are constantly thinking about ways in which they can improve their website and keep up with the latest technological advances. Video has grown massively in popularity over the last decade and they are popping up on more and more websites than ever before. Depending on what industry your business is in, video can work for you in many ways. If you want to showcase your showroom, introduce your members of staff or give a talk about the ethos of your company then having a short video will be a great way to interact with your viewers, allowing them to actually see for themselves. Unless you are doing a presentation or tutorial most videos should be approximately two to three minutes long maximum to ensure you do not lose the viewers interest. Retailers within the fashion industry are often seen using video to show off their clothing range. Seeing an item of clothing on a person in a video often helps the customer to see how it fits and moves as you walk which can be a massive selling point. Some car dealerships are even using video to show potential customers a 360 degree view of the inside […] Read more...



Social media can play a massive role in marketing for many business big and small. Having a profile on sites such as Facebook and Twitter can give your customers another way to stay in contact with you and another means of communication. It allows you to share information with them instantly and get quick responses in terms of clicks through to your website. If you have a business that is actively on the social media sites then you may wish to consider adding a blog to your site. A blog is essentially a list of articles or stories that have been published by the website owners, and contains useful information they think their visitors may find interesting or useful.  When adding content to your social media sites you will want to make the posts quick and to the point. Some sites only give you a limited number of characters you can use.  If you add a blog to your site, not only will it help with your search engine optimisation it will also allow you to share the links to the full articles on the social media sites. This will also help build your traffic to your website rather than […] Read more...


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