When looking for new marketing ideas for your business a huge marketing area is social media marketing. There are many ways to advertise on social media but one proven effective marketing strategy is ‘Like and subscribe’ promotions. This is where you use your social media account and offer either a discount code or entry into a prize draw for any customers who use the ‘like’ button and choose to follow your social media page. Often you see these sorts of promotions on videos that a business shares, they may ask you to comment on the video or picture and share it to be in with the chance of winning a prize. This can be a quick and easy way to get more traffic to your social media page and also increase your brand awareness. The more times people see your advert or video shared the more likely they are to recognise and remember your brand. Higher traffic to your page means that each post you publish will reach a bigger more diverse audience. As long as your adverts are interesting and relevant you will be able to keep your followers engaged and may be able to convert them into new […] Read more...



Teaching is a job that many people dream about doing from as young as they can remember. But for some, working as a full-time teacher is not doable with other life commitments. This is when taking part in supply teaching in Cambridge comes in handy. When you decide to work as a supply teacher, you are going to gain these benefits: Flexibility: One of the main benefits people enjoy when considering supply teaching in Cambridge is flexibility. This simply means that you are able to pick and choose where and when you work. If something doesn’t take your fancy, you are able to decline to work offer. It is important to note that the work you complete will correlate to the pay you receive, the more jobs you take up, the more pay you will receive. Contract Lengths: Another benefit you can receive is the range of contract lengths you can work with. Sometimes you will be secured a supply teaching in Cambridge employment with a longer contract. Giving you the security to cover a teacher for the length of their leave. Whilst others are shorter contracts, but it still helps to give you security, as well as knowing when […] Read more...



The use of images in web marketing to engage with an audience is nothing new and it could be said that a strong image can speak more than a thousand words. Visuals communicate thought and emotion whilst communicating in a way which words on their own cannot do. With high-tech cameras on our smartphones being carried around in almost every pocket across the world, capturing an image has never been so easy. The ability to upload images to the internet instantly wherever you are makes image creation accessible to everyone. Smartphone users also have access to a whole range of filters to improve and edit their images, meaning that creating the perfect image can be done quickly and simply. Although images are easy to create, when choosing images for a website it is important that they convey the message that you want your users to understand. A recent study found that online content with good images get 94% more views than those without. When it comes to it you can lead a customer to your product online, but unless it looks attractive and the image confirms that they need your product or service, the customer will click away at the […] Read more...



Getting a new business known is one of the first things that a business owner needs to do and one way to do this is to hold an opening launch event. Online invitations can be sent out via an events page on social media alongside physical invitations and flyers sent out by post. Setting up an events page is straightforward but will need to grab your potential customers attention. It should show the event name which should be short and to the point. Images on this page should be of good quality and reflect the theme of the event. Keep in mind that the vast majority of users will be accessing the site via a mobile device so ensure that the events page is equally as good on a mobile screen. The details about where and when your event is going to happen does not have to be on the first events page but can be on a further details tab. Once you are happy with your event design you can select an appropriate category to list it under. Tags can also be added to link search results to your events page. It is a good idea to update the […] Read more...



Facebook has been around for some time now and when it was first launched it was only really used by the individual looking to connect with old friends. Over the last few decades it has evolved a lot and is now a great platform for marketing a business. It is relatively easy platform to use and to start you need to create a profile that customers can find. Ou need to add as much information as possible to your profile such as opening hours, images, location (if you have a physical address) and contact details. If you sell products or services you may even want to list these too. Engaging with your customers can be a little tricky and also time consuming. You may not know how to go about gaining followers or creating content that is interesting to your readers and gets them to complete an action. Often creating competitions where you ask people to like and share your page or post is a great way to build up a community of followers quickly. If you run a small business anywhere in the UK and would like help to build your business on the social media marketing platform, then […] Read more...



Pay per click campaigns such as google AdWords and Facebook ads can work really well for a number of different businesses. They can seem fairly straightforward to set up but if not done correctly you may find that you miss out on a huge number of opportunities or that you are wasting your budget. Although you can read about all the different options and the best way to set up these types of ads, often to get the most out of your campaign, you should try and enlist the help of an expert. They will have experience in setting up pay per click campaigns and also in managing them. Lots of people set up a campaign and then don’t bother revisiting it to see how it is doing. This is vital, as after a few days you can start to see results and whether it is working or not. This allows you to tweak and change it before you have spent too much money on it. Keeping on top of your campaigns is essential and if you do not have time to do it then you would be wise to look to our source it to someone else who has […] Read more...


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