With marketing becoming more and more competitive you may need to think of ways of being a bit more creative in order to see good results from your campaigns. Campaigns sometimes need to be a little more daring at times and those that always play it safe may not be getting great results. Any marketing campaign needs to be thought out carefully as if it is done right it can be hugely successful but if done wrong, you may find it takes months or even years to try and recover from it. You need to make sure that your campaign is memorable for the right reasons. If for example you are within the fashion industry, you may want to make a campaign that is linked in to current affairs that are happening at the moment. There is a real feeling of divide between people in the UK and showing people of ways in which we are all similar or that different isn’t a bad thing can help hit home with lots of people. It may be that you showcase an item of clothing that has inspiration from a lot of different cultures. Plan out your marketing campaign in detail before […] Read more...



Guest blogging can help build authority in your industry and is done very successfully by many of the larger brands. There are three main reasons as to why you may want to undertake guest blogging. It may be that you want to get your name recognised as an expert within a certain industry, you may wish to get traffic back to your website through the blog posts or you may want to simple earn backlinks to your site to help with your SEO. Ideally, you want to aim to do all three of the above in your posts. If you are just trying to build up authority or get traffic to your site you will need to find popular, well-known blogs in which you can post. If you mainly want to get backlinks then you need to carefully research the sites that you are posting on, such as their domain authority. There are many tools online that will allow you to look into the background of a certain domain and find out the facts you need to, to find the best sites to post on.  You should always find relevant blogs to post on, so for example, if you sell […] Read more...



If you work within the online marketing industry and specialise in Pay per Click, then you need to find ways in which you can advertise your services to gain more clients. You should always have a website that details what you can offer, examples of results you have got for other clients, reviews and ideally some idea of prices. People are often a little worried about using Pay per Click as the cost can very quickly spiral if not managed correctly. If you can offer them a fixed price package or range of packages then they are much more likely to hire you. You may wish to use Pay per Click yourself to market your company which can work very well, but with so many people promising to be the best at PPC, it can often mean you have to work harder to find new clients. Networking meetings are great for PPC experts as its an opportunity for you to meet face to face with people and explain what you do and how it could benefit their business. If a campaign is set up correctly then the budget should not be wasted on meaningless clicks. A good quality PPC campaign […] Read more...



If you are looking to make some major changes to a page within your website then you need to think carefully before starting. Firstly ensure that you have a full, recent back up of your website that you can easily upload back to the server should you do something that crashes your site. If you have another company that looks after your sever, you may need to ask them to do this so make sure you do any changes at times when you can get hold of them should you need to ask them to revert to a back up. If you are using a content management system, you may wish to duplicate the page first. You can rename the URL and then use this as your test page to make the relevant changes. You can often password protect this page meaning no one can visit it whilst you are in the developmental stages. This will also mean you can share the page with other specific people to view before setting it live. Once you are happy with all the changes, you can copy the code across to your existing page and update it to set the changes live. You […] Read more...



If you have a WordPress site and want to be able to create a test site to make changes to before uploading to the live site then it may not be as easy as you think. Ideally you should be able to download a copy of your database and your files then reload them to the sub domain or new domain, but you also need to remember to change any mentions of the old URL in order to get the site to work correctly. You may be able to do a find and replace in the database in order to get this done or you may have to manually go through and change it. You will also need to consider the HT access file to ensure that it does not try and redirect the test site to the live one. Even if you do all this correctly you can still end up with corruptions and find that the styling is missing from the site or from the admin area. This can be a nightmare and often results in you needing to copy all the files again and re upload them to make sure that it has been fixed. Some hosting […] Read more...



Your website is undoubtedly one of the most visible faces of your business; it’s often the first thing that your customers will see, and we all know that first impressions count. It doesn’t, therefore, take a great leap of imagination to realise that a poorly functioning site featuring bad grammar and spelling mistakes won’t create the best impression and could therefore damage your business, rather than boost your sales. You may think that this is something you can address yourself with a bit of careful self-checking and testing, and many people do – but the slew of sites out there which suffer from the afore-mentioned issues suggests that often, this isn’t done to the required standard. Often that’s through no direct fault of the site owner – you’re often very close to your site and have been involved in it’s development, so actually it’s surprisingly easy to miss mistakes or functional problems; indeed, I’ve even seen self-testers work round a bug or glitch on their site without even realising they’re doing it, as it has become second nature to them. For that reason then, finding someone independent to work through the site and properly test it in an organised manner […] Read more...


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