If you have a website then you may wonder if you need to have a new section or a blog or both? Ideally it is great to have both but only if they are used in the correct way. The news may be split in to industry news and news more specific to your company or you may just decide to stick to one. News should be just that, interesting developments that are happening or have happened, events that you may be attending or new products and services that are soon to be launched. A blog on the other hand is often written in a more informative way and can be used to discuss topics that are relevant to your industry. It is important that you regularly update a news or blog section on your website but also that you do not duplicate the content across both. You should also never just copy and paste an article in its entirety on to your website as Google could actually penalise your site for doing so. You may want to add your news or blog feed through on to the home page of your site so that it shows the latest articles. Read more...
Video marketing can be highly effective and although it is often not cheap, it can work really well for many businesses. According to the latest research the average person has an attention span of just over 8 secs. That means you have just 8 seconds in which to grab their attention long enough for them to want to continue watching. This is why it is vitally important that your intro is great. Don’t focus too much on trying to get your video to go viral. If this is going to happen, it will happen because you have created some create content not because you have promoted it across lots of different platforms constantly. You can over promote your video which can have the opposite effect to what you want. Instead, ensure that you create your video ad with your target audience in mind. Don’t skimp on filming – many companies spend a long time on working out the details of their video, what is going to happen, who will be in it and what will be said but then when it actually comes to the filming, they don’t invest in quality video software or use the wrong company to produce […] Read more...
When looking for new marketing ideas for your business a huge marketing area is social media marketing. There are many ways to advertise on social media but one proven effective marketing strategy is ‘Like and subscribe’ promotions. This is where you use your social media account and offer either a discount code or entry into a prize draw for any customers who use the ‘like’ button and choose to follow your social media page. Often you see these sorts of promotions on videos that a business shares, they may ask you to comment on the video or picture and share it to be in with the chance of winning a prize. This can be a quick and easy way to get more traffic to your social media page and also increase your brand awareness. The more times people see your advert or video shared the more likely they are to recognise and remember your brand. Higher traffic to your page means that each post you publish will reach a bigger more diverse audience. As long as your adverts are interesting and relevant you will be able to keep your followers engaged and may be able to convert them into new […] Read more...
Teaching is a job that many people dream about doing from as young as they can remember. But for some, working as a full-time teacher is not doable with other life commitments. This is when taking part in supply teaching in Cambridge comes in handy. When you decide to work as a supply teacher, you are going to gain these benefits: Flexibility: One of the main benefits people enjoy when considering supply teaching in Cambridge is flexibility. This simply means that you are able to pick and choose where and when you work. If something doesn’t take your fancy, you are able to decline to work offer. It is important to note that the work you complete will correlate to the pay you receive, the more jobs you take up, the more pay you will receive. Contract Lengths: Another benefit you can receive is the range of contract lengths you can work with. Sometimes you will be secured a supply teaching in Cambridge employment with a longer contract. Giving you the security to cover a teacher for the length of their leave. Whilst others are shorter contracts, but it still helps to give you security, as well as knowing when […] Read more...
The use of images in web marketing to engage with an audience is nothing new and it could be said that a strong image can speak more than a thousand words. Visuals communicate thought and emotion whilst communicating in a way which words on their own cannot do. With high-tech cameras on our smartphones being carried around in almost every pocket across the world, capturing an image has never been so easy. The ability to upload images to the internet instantly wherever you are makes image creation accessible to everyone. Smartphone users also have access to a whole range of filters to improve and edit their images, meaning that creating the perfect image can be done quickly and simply. Although images are easy to create, when choosing images for a website it is important that they convey the message that you want your users to understand. A recent study found that online content with good images get 94% more views than those without. When it comes to it you can lead a customer to your product online, but unless it looks attractive and the image confirms that they need your product or service, the customer will click away at the […] Read more...
Getting a new business known is one of the first things that a business owner needs to do and one way to do this is to hold an opening launch event. Online invitations can be sent out via an events page on social media alongside physical invitations and flyers sent out by post. Setting up an events page is straightforward but will need to grab your potential customers attention. It should show the event name which should be short and to the point. Images on this page should be of good quality and reflect the theme of the event. Keep in mind that the vast majority of users will be accessing the site via a mobile device so ensure that the events page is equally as good on a mobile screen. The details about where and when your event is going to happen does not have to be on the first events page but can be on a further details tab. Once you are happy with your event design you can select an appropriate category to list it under. Tags can also be added to link search results to your events page. It is a good idea to update the […] Read more...
