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A blog can be a great way to get traffic to your website and the more visitors you have the better. You can of course try other methods of increasing the traffic to your site such as using paid for advertising, mass emailing or spamming other sites with links to yours. This can be expensive, time consuming and often has little results apart from the paid advertising, but eventually when your money runs out so does the traffic to your site. By building a blog it allows you to add huge amounts of additional content without clogging up your main pages and navigation. It’s a chance to get some great key phases in to your site that people may be searching for and not only get your blog read but your main site viewed. If for example someone types in “what is the best book for a 5 year old” and you have written a post with that title then the chances are it may show up on Google. Within the blog post you can then put links in to relevant books that you sell to make it easier for the visitor to purchase the books they have just read […] Read more...



Ideally you should add a blog to your website if you have enough content to be able to update it on a weekly or monthly basis. Adding a blog to a website is differs depending on what system your site has been built with. To add a blog you will need to contact your web developer to build it for you. You should be able to have access to upload new articles on the blog without having to send them to the developer every time. If you are using WordPress, then it should be straight forward to install a blog page. The blog can be stand alone or within your current site. If your site uses a custom theme then you may have to get your developer to make some changes to the layout, especially if you want a feed for your latest posts on the home page for example. ­ Read more...



A blog is used for a number of purposes on a website. It may be that you have useful information that you want to talk about but do not want to clutter up the main navigation of your website or it simply may be there for search engine optimisation purposes. The reason people use a blog for search engine optimisation is to get new, fresh, relevant content on the site. Knowing what to blog about can be hard for some, as you may not know exactly what your visitors will want to read. I see a blog as a place to show a bit of personality. It is nice for a blog to be a little more informal than your website. Talk about relevant news relating to your business, either within your own company or regarding your manufacturers. Keep it light hearted and interesting. Some people allow people to add comments to a blog, if you are going to do this then make sure that you approve each comment before it goes live on your website. Read more...



A blog can be a great addition to a website for many reasons. A blog may allow you to add useful information to your website without cluttering up your main navigation or home page and can also help with search engine optimisation. Adding fresh content to your site looks good in the eyes of the search engines as they see your site as active and regularly updated but also you may find that many of your blog posts appear in the search results when someone carries out a search relating to the title of your article. The cost of adding a blog varies depending on your website and the content management system you use. Some just require a plug in or additional page creating where as others may need to be written in from scratch. Once you have a blog on your website, be sure to keep it regularly updated by adding new content to it a few times a week or at least monthly to really get the benefit from it.   Read more...



The world of blogging is an ever increasing one with many people starting up blogs of their own each day, but how do you make yours stand out? And what can you do to ensure that yours is a success? Before you start a blog it’s important to look for a niche in the market, read other blogs to get inspiration and ask yourself the question ‘what would I want to read about?’ Some of the best blogs are written in quite a relaxed manner and may be with regards observation of daily life or advice blogs about raising children or a particular hobby. Whatever you choose to write about the most important thing is to write with passion, no one wants to read someone rambling on about a subject that has no interest, find something you love and the writing will flow easily. You can then share your blog via social media and regularly update the content and ask for peoples opinions. The most popular blogs tend to spark a bit of controversy and that alone is great advertising! Read more...



A blog is basically an online diary. People and companies use blogs in many ways – some using them to record events that have happened in recent days, while others use it more like a news / events calendar or discussion board. If you have a website then you should consider adding a blog to it. Often when you have a website built you find that you do not need to do many changes to it for the first 3 or 6 months at least, and while this may seem great to you, it does not always look good in the eyes of the search engines. Search engines such as Yahoo, Google and Bing look for fresh relevant content on a website and use that as part of their ranking algorithm. You may not need to change the content on the main pages but by adding a blog or news section, this allows you to add relevant content to the site on a daily or weekly basis. Read more...


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