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WEBSITE DESIGN


Many websites have banner images that are displayed along the top of their site when you first land on it. These banners may rotate or they may be static. Some companies use these banners to have images of their business, staff members or customer testimonials, other companies use these as a way of updating their visitors or sales that may be happening or the launch of a new product. If you rarely change these banners then repeat visitors will tend to start to ignore them. If you use them for placement of events or sales then you may find they are clicked through a lot more. IF you have your banners on an auto scroll you need to get the timing right, you need to allow enough time for the banners to be read and clicked if needed but not too much time that the visitor leaves the page. Always give the visitor the opportunity to click through from banner to banner so if they miss one they can go back without having to wait for it to come round again. Think very carefully about wording and images that you use on your banners as if done correctly they can […] Read more...



When a visitor lands on your website they have already decided on what they would like or expect to see. If they have clicked through from a paid for advert, then they would expect to be taken through to a page that is exactly what was described in the ad. If they have clicked through on to your home page then they will be wanting to be able to quickly and easily navigate through to the section they want to look at. If your website is an e-commerce site then you need to ensure that the checkout process is secure but also easy to complete. Not all people want to have to set up an account to purchase an item or request a brochure / sample for example, so you may instead offer them the option to check out as a guest. Website are always a balance between design, functionality and search engine optimisation. If you concentrate too much on just one of these areas you may find that your site simply doesn’t work as it needs to. Sometimes it is good to take a step back from your site and figure out what it is you actually want people […] Read more...



Many people have moved on from using computers and laptops to access the Internet, and now browse the web through tablets or mobile phones. It’s a simple and convenient way – mobile phones have come a long way in the last twenty years and now it’s possible to access almost as much information as you can from a computer, but without having to own additional devices. The majority of popular and commonly-used websites have separate styles for desktop and mobile browsers to make them easily accessible in both formats. For less used sites, such as small businesses or school websites, there are options to automatically scale the information to fit the screen of a mobile phone. This is ideal for many and usually works without any problems, but it’s important to check it out for yourself to ensure there are no hiccups. A couple of common problems you may encounter include your logo or pictures not fitting the screen properly, text running off the screen or menus disappearing, meaning users are restricted to just your home page. With a quick online search or an alternative mobile version of your logo or header, these problems are usually easy to fix. It […] Read more...



If you are trying to sell a product or service on your website and allow the customer to complete the payment process then you have an ecommerce website. These types of websites should be designed with the customer in mind, making it easy to complete the purchase and make contact with the business should they have any queries. For a customer to pay for a product or service online then they need o be able to trust your company. Adding logos that apply such as the PayPal logo or Visa Secured Checkout, can help build up that trust. You need to carefully think about the layout of your site, making your products or services easy to find, easy to compare and most importantly, easy to buy. If your website asks the customer for a lot of information during the process or to create an account, you may find that this puts some people off. Ideally give your customers the option to create an account or check out as a guest. If you want people to create an account then give them an advantage of doing so such as being able to track orders, create repeat orders quickly next time etc. […] Read more...



Many companies have some sort of news section on their website. It may be that the news that is displayed on their sites is their own personal news or sometimes it is industry news. Some businesses have a section for both and will also send out newsletters to a regular list of clients or potential customers informing them of new articles that have been posted. There are many reasons as to why it is a good idea to have a news section on your website, but it will only work well for you if you are regularly updating it with fresh, relevant content. The search engines such as Google, tend to favour websites that often update the content on their site whether it be through main pages, news articles or a blog. This shows them that you as a business are active and always trying to offer your customers the most recent and relevant information. Also many customers may be interested in the news section of your site and may even visit you site on a daily / weekly basis to see what is happening. If you always post a news article about major changes within the industry, then you […] Read more...



A website like any design, will over time become out dated. The beauty of the internet is that you do not necessarily have to start all over again and design improvements can be done gradually if needed. Often a company will have a rebrand every few years or so and it is important that these changes are carried thorough to the website. If for example a font used on a logo has been changed, then this should also be reflected on the website to ensure brand consistence. When making any major changes to your website, it is vital that you take a full back up of the site. If you are looking at making changes that will require the site to be offline, then see if you can keep the site running while the changes are done on an offline versions until they are ready to be uploaded causing as little down time as possible.       Read more...


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