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WEBSITE DESIGN


If you are trying to sell a product or service on your website and allow the customer to complete the payment process then you have an ecommerce website. These types of websites should be designed with the customer in mind, making it easy to complete the purchase and make contact with the business should they have any queries. For a customer to pay for a product or service online then they need o be able to trust your company. Adding logos that apply such as the PayPal logo or Visa Secured Checkout, can help build up that trust. You need to carefully think about the layout of your site, making your products or services easy to find, easy to compare and most importantly, easy to buy. If your website asks the customer for a lot of information during the process or to create an account, you may find that this puts some people off. Ideally give your customers the option to create an account or check out as a guest. If you want people to create an account then give them an advantage of doing so such as being able to track orders, create repeat orders quickly next time etc. […] Read more...



Many companies have some sort of news section on their website. It may be that the news that is displayed on their sites is their own personal news or sometimes it is industry news. Some businesses have a section for both and will also send out newsletters to a regular list of clients or potential customers informing them of new articles that have been posted. There are many reasons as to why it is a good idea to have a news section on your website, but it will only work well for you if you are regularly updating it with fresh, relevant content. The search engines such as Google, tend to favour websites that often update the content on their site whether it be through main pages, news articles or a blog. This shows them that you as a business are active and always trying to offer your customers the most recent and relevant information. Also many customers may be interested in the news section of your site and may even visit you site on a daily / weekly basis to see what is happening. If you always post a news article about major changes within the industry, then you […] Read more...



A website like any design, will over time become out dated. The beauty of the internet is that you do not necessarily have to start all over again and design improvements can be done gradually if needed. Often a company will have a rebrand every few years or so and it is important that these changes are carried thorough to the website. If for example a font used on a logo has been changed, then this should also be reflected on the website to ensure brand consistence. When making any major changes to your website, it is vital that you take a full back up of the site. If you are looking at making changes that will require the site to be offline, then see if you can keep the site running while the changes are done on an offline versions until they are ready to be uploaded causing as little down time as possible.       Read more...



A question that comes up time and time again is, “who owns the copyright to a website design?” The law states that the person that did the design owns the copyright, so this would mean it is the designer, but if you are a client paying for a bespoke design, then morally the design copyright should belong to the client. Most designers will stipulate that any graphical design work they do for a client i.e. logos etc are owned by them until full payment is received at which time the copyright will pass over to the client. It is vital to confirm all of this upfront and ideally in writing as there have been a few cases of designers suing clients for use of their graphics without consent. If the design is a template then this cannot be copyrighted as the design is not bespoke and therefore already belongs to the original person that created it.     Read more...



Many companies prefer to use local businesses for their website development. This makes it easy when it comes to discussing ideas and pass material between the two parties. Firstly you will need to find a web developer that can produce quality work at a price you are comfortable with. It may be that you chose a freelance programmer to keep the costs down over a web agency. Most people look for web developers online through search engines such as Google or Bing and with the localised results often showing first, it is easy to see how far these people are away from you. Once you have found a few developers, be sure to look at reviews and also examples of previous work they have completed. If you are happy with what you see, then get in touch and arrange an initial meeting. I do not know of any agency that charges for this initial meeting so you could meet with more than one to get an idea of what each developer can offer you.   Read more...



Having a website designed and created can be make or break for some companies. If you find that your client base is dropping and you are currently not using online marketing then a website can attract new customers to you via the website and literally turn a business around. You have a choice as to whether to go to an agency or use a freelance designer / developer and there are pros and cons to both. An agency is likely to charge you a substantial amount more but do have a number of staff meaning that if one person is off the work is not halted as someone else will take over. They will often have a premises where you can meet and you may be given an account manager who will oversee the whole project. If you use a freelance designer / developer you will find their costs will be lower and they are often more flexible meaning they may be available weekends and later in the evenings.     Read more...


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